Tag: Stories

How To Decide on the Best Event Technology for You

It seems like every day there is a shiny new piece of event technology touted as “the next best thing” for managing event details, increasing productivity, collecting registrations and RSVPs, connecting attendees, and so on. But with more and more event tech solutions available, the anxiety over which option to choose increases. Do you look ...

12 Event Industry Statistics That Will Make You Think Twice [Infographic]

You hear a lot of predictions and anecdotal evidence about the events industry, but we here at Planning Pod also like data … and lots of it. We were recently poking around the Web (our favorite timesink) and came across quite a few event industry statistics that didn’t square with articles and social media posts ...

How to Get Sponsors for Events in 14 Simple Steps

If you’ve been in business long enough (and especially in marketing), you have been pitched to sponsor an event. When I ran an ad agency, I was approached frequently, and the first words out of my mouth were, “Show me your audience.” This is because, at the end of the day, an event sponsor is ...

What attendees really want from your events (but aren’t telling you)

When I first started out in marketing a few decades ago, I assumed that I could find out practically everything from my target audience with a simple, short, online survey. Just draw something up in Survey Monkey, mail it out to my list and – poof – the answers to everything would materialize in front ...

Event Planner Holiday Poem - Twas the Day Before the Big Event

“Twas the Day Before the Big Event” – A Holiday Poem for Event Planners [Infographic]

We would like to wish everyone a happy holiday season and thank event professionals especially for bringing such joy and cheer to people throughout the year through your events. With that said, here is our holiday poem for event planners, with all apologizes to Clement Clarke Moore, author of “Twas the Night Before Christmas”.   ...

Event Keynote Speaker Selection Tips

9 Unshakable Tips for Choosing Conference and Event Speakers

When most people think back on an event and the things that left the strongest impression on them – both positive and negative – the first things that come to mind are… The food The venue/setting The speakers, content and/or entertainment As an event professional, it’s usually pretty straightforward to get an idea of the ...

Event Binders Are Dead

6 Reasons Why the Event Binder Is Dead

Before laptop computers were commonplace, before tablets were even a glimmer in Steve Jobs’ eye, event planners and managers carried around massive event binders full of printed documents and spreadsheets as well as tons of notes regarding each and every event. These event planning binders were the event “bible” for each event and contained all ...