Tag: Stories
The Best Way to Pitch Event Ideas to Executives
NOTE: Even though this article is written for getting executives to sign off on your event idea, I have also used the 11 steps outlined below to successfully pitch event sponsorships or marketing partnerships to executives. Business executives are an odd bunch. They are uber-competitive. Think strategically. Almost always have a plan. Don’t mind taking ...
How To Decide on the Best Event Technology for You
It seems like every day there is a shiny new piece of event technology touted as “the next best thing” for managing event details, increasing productivity, collecting registrations and RSVPs, connecting attendees, and so on. But with more and more event tech solutions available, the anxiety over which option to choose increases. And when you ...
7 Bold and Brazen Ways to Boost Attendee Engagement
Hundreds of articles have been written on attendee engagement and all the sundry ways to create an immersive attendee experience. And we’ve heard (and written about ourselves) all the same ideas. Make sessions more interactive. Creatively employ event apps and virtual reality. Gamify everything. Blah blah blah. So instead of rehashing what you can find ...
9 Event Security Tips That Can Save You from Disaster
“Event security … the service everyone wants and no one wants to pay for.” This was one of the replies I recently received when I started a group discussion on LinkedIn about the current state of event security. Often we as event professionals think of the attendee experience first – like food-and-beverage, venue location, speaker ...
12 Event Industry Statistics That Will Make You Think Twice [Infographic]
You hear a lot of predictions and anecdotal evidence about the events industry, but we here at Planning Pod also like data … and lots of it. We were recently poking around the Web (our favorite timesink) and came across quite a few event industry statistics that didn’t square with articles and social media posts ...
How Proven Event Pricing Strategies Can Boost Your Bottom Line
Pricing strategy may be as old as currency itself – which has its origins around 600 B.C. in Turkey and China – but since then it has been refined and researched to the point that it’s as much (social) science as it is art. Registration and ticket pricing strategy may not have as much research ...
How to Get Sponsors for Events in 14 Simple Steps
If you’ve been in business long enough (and especially in marketing), you have been pitched to sponsor an event. When I ran an ad agency, I was approached frequently, and the first words out of my mouth were, “Show me your audience.” This is because, at the end of the day, an event sponsor is ...
