Tag: Research

5 Revealing Facts From the 2014 State of the Event Industry Study

How did the event industry perform in 2014 compared to 2013? What were the big developments and issues this past year for event professionals? Our annual State of the Event Industry survey has provided some great insights into these questions and more, so let’s take a look at the 5 most striking findings from this ...

Event Venue Selection Tips

Top 13 factors for choosing an event venue

Possibly the most important decision an event planner can make that will affect the outcome of your event would be the venue that you choose. Yes, cuisine and entertainment are also important factors, but the venue sets the scene; dictates many choices related to the event; and influences the experiences of your guests probably more ...

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Interview with Shane McMurray of The Wedding Report

For several years now, The Wedding Report (www.theweddingreport.com/) has been the best place to find accurate, insightful information about the wedding industry. From national statistics to local data on bridal preferences, wedding-related vendors and much more, The Wedding Report offers it all (in fact, My Wedding Workbook Pro subscribes to the service). And the man behind it ...

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Market your events business to today’s budget-conscious bride

As I’m sure you know, the recession has definitely impacted the wedding industry. 62.3% of brides say that the economy has influenced their wedding plans and budget. Though every bride is different, the following statistics show what most brides are willing to cut back on, and what they don’t want to give up. So rather ...