Pricing strategy may be as old as currency itself (although not nearly as old as bartering) – which has its origins around 600 B.C. in Turkey and China – but since then it has been refined and researched to the point that it’s as much (social) science as it is art. Registration and ticket pricing
Most of the marketing books I have read over the years have discouraged discounting because of two fundamental reasons: 1. You train your customers to always buy your product/service at the discounted price so that they will wait to buy until they can take advantage of the next discount. 2. You are tacitly saying to
Note: This post is the first of a two-part series on event venue negotiation strategies. Click here to read part 2 of this article. Not only is finding a venue the biggest decision you will make for your events, but it is also usually the biggest line item expense in your event budget. So it’s
Pricing your offerings – especially if you are a service-based business or in the creative field – can be a very tricky proposition. Set them too high and you will hear the crickets chirping. Set them too low and you will attract primarily bottom-feeders (never a good prospect) plus everyone else will assume since your
Today we are honored to have guest columnist Jill from The Main Event in Steamboat Springs, CO, which specializes in destination weddings, booking national and regional entertainment and event planning services. I love my career as a wedding and event planner, and for more than a decade I have had the privilege of planning weddings
