Whether you’re starting a brand new catering business or you’ve been at it for decades, figuring out how to set catering prices is a critical task that typically follows a fairly predictable sequence of steps. It begins with deciding (or reevaluating) what kind of...
Pricing strategy may be as old as currency itself (although not nearly as old as bartering) – which has its origins around 600 B.C. in Turkey and China – but since then it has been refined and researched to the point that it’s as much (social)...
Most of the marketing books I have read over the years have discouraged discounting because of two fundamental reasons: 1. You train your customers to always buy your product/service at the discounted price so that they will wait to buy until they can take advantage...
Note: This post is the first of a two-part series on event venue negotiation strategies. Click here to read part 2 of this article. Not only is finding a venue the biggest decision you will make for your events, but it is also usually the biggest line item expense in...
Pricing your offerings – especially if you are a service-based business or in the creative field – can be a very tricky proposition. Set them too high and you will hear the crickets chirping. Set them too low and you will attract primarily bottom-feeders...
