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How to Set Catering Prices

How to Set Catering Prices

by Phil Bowermaster | Oct 9, 2019 | Business, Business Management, Catering, Event Venues, Sales, Venues

Whether you’re starting a brand new catering business or you’ve been at it for decades, figuring out how to set catering prices is a critical task that typically follows a fairly predictable sequence of steps. It begins with deciding (or reevaluating) what kind of...
How Proven Event Pricing Strategies Can Boost Your Bottom Line

How Proven Event Pricing Strategies Can Boost Your Bottom Line

by Jeff Kear | Feb 1, 2017 | Best Practices, Business, Business Management, Event Management, Event Marketing, Event Registration, Finances, Marketing, Stories

Pricing strategy may be as old as currency itself (although not nearly as old as bartering) – which has its origins around 600 B.C. in Turkey and China  – but since then it has been refined and researched to the point that it’s as much (social)...
Seven Do’s and Don’ts of Discounting Event Services

Seven Do’s and Don’ts of Discounting Event Services

by Jeff Kear | Jan 14, 2015 | Best Practices, Business, Business Management, Event Marketing, Marketing, Sales

Most of the marketing books I have read over the years have discouraged discounting because of two fundamental reasons: 1. You train your customers to always buy your product/service at the discounted price so that they will wait to buy until they can take advantage...
39 proven event planning strategies for negotiating with venues and hotels – Part 1

39 proven event planning strategies for negotiating with venues and hotels – Part 1

by Jeff Kear | Sep 11, 2014 | Business, Business Management, Catering, Event Management, Event Planning, Event Venues, Venues

Note: This post is the first of a two-part series on event venue negotiation strategies. Click here to read part 2 of this article. Not only is finding a venue the biggest decision you will make for your events, but it is also usually the biggest line item expense in...
6 strategies for setting the right prices for your small business

6 strategies for setting the right prices for your small business

by Jeff Kear | Dec 3, 2012 | Uncategorized

Pricing your offerings – especially if you are a service-based business or in the creative field – can be a very tricky proposition. Set them too high and you will hear the crickets chirping. Set them too low and you will attract primarily bottom-feeders...
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