Pricing strategy may be as old as currency itself (although not nearly as old as bartering) – which has its origins around 600 B.C. in Turkey and China – but since then it has been refined and researched to the point that it’s as much (social) science as it is art. Registration and ticket pricing
Pricing your offerings – especially if you are a service-based business or in the creative field – can be a very tricky proposition. Set them too high and you will hear the crickets chirping. Set them too low and you will attract primarily bottom-feeders (never a good prospect) plus everyone else will assume since your
