Tag: Positioning

Wedding show season is upon us … here are some tips for exhibiting

One golden rule of marketing is to put yourself in the path of your customer, and this is literally possible during the wedding show season. Wedding shows are excellent opportunities to accomplish a few key things in promoting your business. 1) You can directly interact with brides-to-be who are looking for help in planning a

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Establishing your brand as an event and wedding planner

We’re going to start regularly writing blog entries on how to market your services to prospective clients, and this is the first in that series. So to begin, we thought we’d start with how you can create your personal brand as a professional wedding planner. Branding has been around forever, and most people think of

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