NOTE: Even though this article is written for getting executives or top management to sign off on your event idea, I have also used the 11 steps outlined below to successfully pitch event sponsorships or marketing partnerships to executives, so feel free to adapt this...
A warm welcome to today’s guest blogger , Cheryl Bailey. Cheryl runs Wedding Industry Rescue (the business coaches to the wedding industry) and Yellow Umbrella Events. She has successfully built more than a couple wedding/event related businesses to more than...
In the last 5 years, more and more often, smaller design firms and boutique ad agencies are pitching – and winning – projects with prominent brands and large companies. Before now, most big brands were content in hiring a large agency to manage all their...
In a world where we are used to politicians dissembling and advertising over-embellishing, everyone is a skeptic. If we hear something that seems too good to believe, it most often is. If there sounds like there should be a catch, there usually is one (and it’s...
When I first went into business for myself, I imagined that my biggest competition would be all the other competitors out there trying to land the same prospective clients I was pursuing. So I prepared myself for all the objections I might hear regarding my offerings,...
