Tag: pitching

5 Tips For Keeping Your Client Sales Funnel Full

A warm welcome to today’s guest blogger , Cheryl Bailey. Cheryl runs Wedding Industry Rescue (the business coaches to the wedding industry) and Yellow Umbrella Events. She has successfully built more than a couple wedding/event related businesses to more than $100K in less than a year, so she knows what the hell she’s talking about ...

5 secrets to pitching your small design firm or ad agency to big brands

5 secrets to pitching your design firm to big brands

In the last 5 years, more and more often, smaller design firms and boutique ad agencies are pitching – and winning – projects with prominent brands and large companies. Before now, most big brands were content in hiring a large agency to manage all their design and advertising work, and if a small firm was ...

3 ways to crush objections and skeptic-proof your small business

In a world where we are used to politicians dissembling and advertising over-embellishing, everyone is a skeptic. If we hear something that seems too good to believe, it most often is. If there sounds like there should be a catch, there usually is one (and it’s usually well hidden). In our daily lives, we often ...

C

Competing against your prospect

When I first went into business for myself, I imagined that my biggest competition would be all the other competitors out there trying to land the same prospective clients I was pursuing. So I prepared myself for all the objections I might hear regarding my offerings, approach, experience and pricing versus those of my competitors. ...

K

Key terms for communicating with your clients

Positive words: Stress-free – Since your job is to plan and alleviate stress, it’s key to describe yourself as a stress-reliever. However, when you’re meeting with a client, it’s important to keep the discourse conversational. You don’t want the dialogue to degenerate into a sales-pitch. Therefore, when you’re talking, find ways to subtly bring that into ...

E

Event planning is a full time job

As a professional event planner, you have so much to offer brides, and one thing you can save them a lot of is time. Most brides today have jobs that occupy them during the day limiting the amount of time they can spend planning. And with the demand for more complex weddings and shorter engagements, ...

O

Overcoming the “you’re too expensive” argument

75.2% of brides say that they’ve never considered hiring a wedding event consultant. Why, you may ask? 74.7% of brides said the top reason they didn’t consider hiring a consultant was because it’s “too expensive.” This correlates with the 71.9% of brides who said if they were to hire a wedding consultant, the most important ...