Tag: Motivation

Event Client Feedback and Input

When your event clients give you tough love … listen

It’s hard starting your own business from scratch, building it from nothing, generating stable revenues, getting an office, bringing on employees. And even if you love it, even if you have an undying passion for it, you can always feel the pressure to keep up with the competition, to keep growing, to keep learning, to ...

Tactics for Influencing Event Clients & Prospects

5 proven techniques for influencing event clients and prospects

Whether you are an event venue or an event planner, prospects and clients are looking to you for guidance and answers. However, sometimes they aren’t always quick to take your seasoned advice. This may be because they are fixated on having a certain thing done in a certain way that isn’t really feasible in the ...

Why nobody cares about your creative design, Web or photography business

Why nobody cares about your creative business or ideas

Sometimes, on my darkest days as a business owner, I find myself saying this, and maybe you do, too. You spend a fair amount of your life building a business, celebrating an idea, championing a cause, only to be rewarded with the silence of the marketplace. As a business owner, there’s nothing worse than silence. ...

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Do people buy your premise?

Johnny Carson was one of the pioneers of the live TV skit (he was doing it when Lorne Michaels was still in diapers), and he had a famous phrase about putting on a successful skit: “If you buy the premise, you buy the bit.” Any screenwriter or playwright also know this, because if people buy ...

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The secret to being in business 10 years is

More than a decade ago I started my first business, an ad agency. This was long before we could even imagine building an online business management application like Planning Pod, but it definitely was the first step in our journey. Back then, I was very green – probably closer to hunter or jade – and ...

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Late nights, gray moods

Sometimes when you’re just launching (another) startup, things look insurmountable. You know everything you could be doing, and you’re doing about 4% of it, and not very well at that in your opinion. You’re reaching out to 70 or so bloggers and media writers a week, sending thought-filled, personalized emails, trying to engage them and ...

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The one thing to grow your business today

As a small business owner, I know all too well the dilemma of having a thousand things to do and trying to decide which to tackle first. But too often we get caught up in doing the easy thing or the trivial thing instead of the important or the difficult thing, which is usually the ...