Tag: market research

Setting prices and pricing strategy for small businesses

6 strategies for setting the right prices for your small business

Pricing your offerings – especially if you are a service-based business or in the creative field – can be a very tricky proposition. Set them too high and you will hear the crickets chirping. Set them too low and you will attract primarily bottom-feeders (never a good prospect) plus everyone else will assume since your ...

Market Research for Small Business

5 simple, cheap ways to conduct your own market research

You know that genius idea you have? The one on which you spend all your free time, ignoring your friends and antagonizing your spouse/sig other? The one where you sell your soul and take out a second mortgage to finance? Yeah, that one. (BTW, I don’t recommend any of these. Been there, done that, and ...

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Draw traffic to your event business website with content

We’ve stated before that it’s important to have a professional website and/or blog, but with all of the event-planning-related sites out there, how can you make yours stand out? In a nutshell, the key to a successful website is content. Give clients what they want Having the¬†right¬†content is the key to getting brides attention. 47.2% ...

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Wedding trend reality check

Browsing through tons of wedding sites can give you some indication of the trends going on this year, but it’s hard to know for sure when there are so many out there! We’ve got some hard facts on which trends brides actually like this year. Homemade products like invitations and favors are the most popular, ...