Tag: Industry Research

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What attendees really want from your events (but aren’t telling you)

When I first started out in marketing two decades ago, I assumed that I could find out practically everything from my target audience with a survey. Just draw something up in Survey Monkey, mail it out to my list and – poof – the answers to everything would materialize in front of me. Ah if ...

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Event Planning as We Know It Is Over (Welcome to a Brave New Era)

Event planning spans back thousands of years to the earliest royal pageants, pagan festivals and village gatherings, with hands-on coordination and personal relationships being the core skill sets for those very early “planners”. Event planning and management as a profession has its roots in the early 20th century when wealthy families starting hiring other people ...

2015 Event Industry Forecast - Sunny and Promising

Forecast for the event industry in 2015? Sunny, with a few clouds

Every December we ask event planners and event professionals what their outlook is for the event industry in the coming year. This year, we posed three big questions to our audience, and here is how 420 event planners and professionals responded: Do you anticipate revenues to be higher, lower or about the same in 2015? ...

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5 Revealing Facts From the 2014 State of the Event Industry Study

How did the event industry perform in 2014 compared to 2013? What were the big developments and issues this past year for event professionals? Our annual State of the Event Industry survey has provided some great insights into these questions and more, so let’s take a look at the 5 most striking findings from this ...

Event Budget 2014 Study -Event Planners

Average event budget eclipses $20K; minimum budgets becoming more popular with event planners

According to a recent study conducted by Planning Pod event management software, 69% of the 218 independent event planners who responded said that their average event budget exceeded $20,000 (U.S.). The events they planned ranged from small parties and weddings to meetings and corporate events. Among these respondents, 20% said that their average budget fell ...

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31 Must-Follow Event Planners and Event Bloggers on Twitter

Part of being a professional in the events industry is staying up-to-date on the latest trends, innovations, technologies and best practices. Thankfully for all of us, many event management pros and publications give liberally of their time and advice and make it easy for the rest of us by sharing this information on a daily ...

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All the more reason to hire a professional event planner

Take a look at THIS article from Forbes Woman. It basically states that women who plan their own weddings are planning mostly in the workplace. 95% of women planning their own wedding use company property such as computers, phone and copy machines for planning purposes and 30% of brides stated that, “their focus was taken away from ...