When I first started out in marketing a few decades ago, I assumed that I could find out practically everything from my target audience with a simple, short, online survey. Just draw something up in Survey Monkey, mail it out to my list and – poof – the...
Event planning and the events industry itselv spans back thousands of years to the earliest royal pageants, pagan festivals and village gatherings, with hands-on coordination and personal relationships being the core skill sets for those very early...
Every December (or so) we ask event planners and event professionals what their outlook is for the event industry in the coming year. This year, we posed three big questions to our audience, and here is how 420 event planners and professionals responded: Do you...
How did the event industry perform in 2014 compared to 2013? What were the big developments and issues this past year for event professionals? Our annual State of the Event Industry survey has provided some great insights into these questions and more, so let’s...
According to a recent study conducted by Planning Pod, 69% of the 218 independent event planners who responded said that their average event budget exceeded $20,000 (U.S.). The events they planned ranged from small parties and weddings to meetings and corporate...
