When I first started out in marketing a few decades ago, I assumed that I could find out practically everything from my target audience with a simple, short, online survey. Just draw something up in Survey Monkey, mail it out to my list and – poof – the...
As if our attention spans weren’t short enough already pre-smart phones, now event professionals have to contend with a whole technologized universe of distractions – including social media apps, gaming apps, wearable technology, media walls, etc. –...
Nothing is more deflating than spending countless hours and resources planning an event only to have a paltry turnout. Empty chairs are the bane of every event planner’s existence and can be discouraging to the point of giving up. Thankfully, technology...
