When I first started out in marketing a few decades ago, I assumed that I could find out practically everything from my target audience with a simple, short, online survey. Just draw something up in Survey Monkey, mail it out to my list and – poof – the...
A big annoyance and major inconvenience of planning an event or wedding is when an invitee RSVPs “yes” and then doesn’t show up without as much as an email or text. Of course there are valid reasons for no-showing to an event … illness, car...
