Event floor plan designs have been a fact of life in the events industry for decades, and for a few good reasons. Venues and caterers have used them to assist in their sales efforts; to help clients visualize event layouts; and to illustrate proper event setup for...
When I first started out in marketing a few decades ago, I assumed that I could find out practically everything from my target audience with a simple, short, online survey. Just draw something up in Survey Monkey, mail it out to my list and – poof – the...
Event planning and the events industry itselv spans back thousands of years to the earliest royal pageants, pagan festivals and village gatherings, with hands-on coordination and personal relationships being the core skill sets for those very early...
When it comes to building an event web site, everything you do should be focused on 1) maximizing traffic to your site and 2) maximizing the number of registrations or RSVPs via the site. With those two goals in mind, here is an infographic that lays out 10 best...
