Tag: Event Planning

The Best Way to Pitch Event Ideas to Executives

NOTE: Even though this article is written for getting executives or top management to sign off on your event idea, I have also used the 11 steps outlined below to successfully pitch event sponsorships or marketing partnerships to executives, so feel free to adapt this list to pitching events in general. Business executives are an

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Save Your Hybrid Event from Epic Fail with These 24 Insights

Hybrid events are those that have two distinct audiences – one live in-person audience and another virtual online audience – and they have been on the rise over the last few years. In fact, it is estimated that 26% of all meetings in 2017 will be hybrid events, and with the rapidly growing popularity of

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7 Bold and Brazen Ways to Boost Attendee Engagement

Hundreds of articles have been written on attendee engagement and all the sundry ways to create an immersive attendee experience. And we’ve heard (and written about ourselves) all the same ideas. Make sessions more interactive. Creatively employ online registration and event apps. Add a dose of virtual reality.  Gamify everything. Blah blah blah. So instead

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9 Event Security Tips That Can Save You from Disaster

“Event security … the service everyone wants and no one wants to pay for.” This was one of the replies I recently received when I started a group discussion on LinkedIn about the current state of event security. Often we as event professionals think of the attendee experience first – like food-and-beverage, venue location, speaker

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How to Get Sponsors for Events in 14 Simple Steps

If you’ve been in business long enough (and especially in marketing), you have been pitched to sponsor an event. When I ran an ad agency, I was approached frequently, and the first words out of my mouth were, “Show me your audience.” This is because, at the end of the day, an event sponsor is

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10 innovative ways to squeeze more from your event budget

Search the Internet for the phrase “event planning challenges” and you will find countless surveys and lists (like here and here) that name reduced event budgets or budget cuts as one of the top challenges facing event professionals every year. In fact, this is such a consistently recurring challenge and issue for meeting and event

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How to Compare and Review Event Registration Software [ Infographic ]

Event Registration Software Infographic

As you may already be aware, no two event registration software platforms are alike, and each person and organization has specific requirements regarding the features and functions you need to properly collect event registrations online. To this end, we have provided below a complete checklist for comparing online event registration software tools. Feel free to

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“Twas the Day Before the Big Event” – A Holiday Poem for Event Planners [Infographic]

Event Planner Holiday Poem - Twas the Day Before the Big Event

We would like to wish everyone a happy holiday season and thank event professionals especially for bringing such joy and cheer to people throughout the year through your events. With that said, here is our holiday poem for event planners, with all apologizes to Clement Clarke Moore, author of “Twas the Night Before Christmas”.  

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8 Biggest Event Trends for 2017

As the new year approaches, not only is it time to reflect on the past year and all the wonderful new people we met and experiences we had, but it’s also time to look to the new year and take a look at what it has in store for the events industry and how our

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4 Must-Follow Rules for Planning Events in the Trump Era

4 Rules for Planning Events in the Trump Era

To say that emotions have been running high in the U.S. over the last month since the election of Donald Trump is possibly the understatement of the new century. Whatever side you ended up on, whatever your political affiliation, you are probably exhausted and ready for a break from the election’s divisiveness as well as

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