Tag: Event Marketing

Offline Event Marketing Strategies

5 Old-School Tactics for Marketing Your Events Offline (That Still Work)

I will be the first to say that it’s easy to get carried away with all the great ways to promote your events and/or your events business on the Internet. Tactics like marketing via search engines, email, social media and blogging have become so popular that we often forget that there are proven offline marketing ...

Event Planning as We Know It Is Over (Welcome to a Brave New Era)

Event planning spans back thousands of years to the earliest royal pageants, pagan festivals and village gatherings, with hands-on coordination and personal relationships being the core skill sets for those very early “planners”. Event planning and management as a profession has its roots in the early 20th century when wealthy families starting hiring other people ...

Event Email Marketing Tips

9 Event Email Marketing Tips That Always Deliver

I have been a professional marketer for more than 20 years now, which both makes me feel old and, shockingly, at times wise. Email marketing has changed immensely over the last two decades – including email marketing for events – and I admit I’ve made my share of embarrassing mistakes while learning how to properly ...

Explosive event marketing tips

10 underrated event marketing tips and ideas

You would think there is nothing new under the sun when it comes to event marketing tips, especially when such great event marketing ideas have been covered here and here and here. But think again. In fact, some of the most effective event marketing tactics being used today are variations on event marketing strategies that ...

5 most effective marketing tactics for an event planning business

This is the first in a series of posts on marketing tips for the events industry. _________________ Building a service-based business like an event planning business is no easy task, mainly because you are essentially marketing and selling yourself and your ability to do what you say you can do. Any experienced event planner or ...

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How to be successful at bridal shows

Participating in a bridal show as a wedding consultant is a little different than participating as another type of vendor. Whereas they can display a tangible product, you’re selling a concept. And you’re selling yourself first and foremost. A bride who doesn’t feel she can connect with you as a person will never hire you ...

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Why wouldn’t you want a wedding event planner?

Hello Event Consultants! It’s that time of year again- everyone’s engaged. So, over the next few posts, we’re going to share some statistics we’ve collected from brides that we hope will be useful to you. This week, we asked brides who aren’t using an event wedding consultant to rate the top reasons they didn’t consider ...