Tag: Event Marketing

How Proven Event Pricing Strategies Can Boost Your Bottom Line

Pricing strategy may be as old as currency itself – which has its origins around 600 B.C. in Turkey and China¬† – but since then it has been refined and researched to the point that it’s as much (social) science as it is art. Registration and ticket pricing strategy may not have as much research ...

How to Get Sponsors for Events in 14 Simple Steps

If you’ve been in business long enough (and especially in marketing), you have been pitched to sponsor an event. When I ran an ad agency, I was approached frequently, and the first words out of my mouth were, “Show me your audience.” This is because, at the end of the day, an event sponsor is ...

33 Best Practices for Boosting Online Event Registration [Infographic]

Most revenue-generating events rely on registration and ticket sales to generate anywhere from 50% to 100% of total event revenues. And online event registration is an already large and still growing source of sales for most events. Case in point … in 2014, Google said 71% of all ticket buying happens online, and online registration ...

What attendees really want from your events (but aren’t telling you)

When I first started out in marketing two decades ago, I assumed that I could find out practically everything from my target audience with a survey. Just draw something up in Survey Monkey, mail it out to my list and – poof – the answers to everything would materialize in front of me. Ah if ...

8 Biggest Event Trends for 2017

As the new year approaches, not only is it time to reflect on the past year and all the wonderful new people we met and experiences we had, but it’s also time to look to the new year and take a look at what it has in store for the events industry. Our list of ...

Tips for Choosing a Caterer

10 Insider Tips for Choosing the Right Caterer

When it comes to the things that can make or break an event, few are as important as the quality, flavor and appearance of the food and beverages you serve. A lot is riding on your decision of which caterer to hire, and if you think this decision really isn’t that important, look at it ...

Lessons for Event Planners from Startups

5 Lessons Event Professionals Can Learn From Startups

Since launching Planning Pod as a beta version in 2012, we have had the pleasure to speak with thousands of event professionals and learn about their challenges in managing events and – for event planners, venues and caterers in particular – in growing their businesses. Over that time, as we have grown from dozens to ...