If you’ve been in business long enough (and especially in marketing), you have been pitched to sponsor an event. When I ran an ad agency, I was approached frequently, and the first words out of my mouth were, “Show me your audience.” This is because,...
When I first started out in marketing a few decades ago, I assumed that I could find out practically everything from my target audience with a simple, short, online survey. Just draw something up in Survey Monkey, mail it out to my list and – poof – the...
When it comes to the things that can make or break an event, few are as important as the quality, flavor and appearance of the food and beverages you serve. (Just ask your guests and they will probably not remember as much about the decor or entertainment, but they...
Event planning and the events industry itselv spans back thousands of years to the earliest royal pageants, pagan festivals and village gatherings, with hands-on coordination and personal relationships being the core skill sets for those very early...
Participating in a bridal show as a wedding consultant is a little different than participating as another type of vendor. Whereas they can display a tangible product, you’re selling a concept. And you’re selling yourself first and foremost. A bride who...
