Tag: differentiation

Event Planning as We Know It Is Over (Welcome to a Brave New Era)

Event planning and the events industry itselv spans back thousands of years to the earliest royal pageants, pagan festivals and village gatherings, with hands-on coordination and personal relationships being the core skill sets for those very early “planners”. Event planning and management as a profession has its roots in the early 20th century when wealthy

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3 ways to crush objections and skeptic-proof your small business

In a world where we are used to politicians dissembling and advertising over-embellishing, everyone is a skeptic. If we hear something that seems too good to believe, it most often is. If there sounds like there should be a catch, there usually is one (and it’s usually well hidden). In our daily lives, we often

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You didn’t come up with that business idea (but it’s okay)

You Didn't Come Up With That Business Idea ... But It's Okay

If there be nothing new, but that which is Hath been before, how are our brains beguiled, Which, labouring for invention, bear amiss The second burden of a former child. (From Shakespeare’s Sonnet 59) What the old Bard is talking about is the fact that, if nothing is truly new under the sun, then oh

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Wedding show season is upon us … here are some tips for exhibiting

One golden rule of marketing is to put yourself in the path of your customer, and this is literally possible during the wedding show season. Wedding shows are excellent opportunities to accomplish a few key things in promoting your business. 1) You can directly interact with brides-to-be who are looking for help in planning a

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