Tag: customer communications

Event Client Feedback and Input

When your event clients give you tough love … listen

It’s hard starting your own business from scratch, building it from nothing, generating stable revenues, getting an office, bringing on employees. And even if you love it, even if you have an undying passion for it, you can always feel the pressure to keep up with the competition, to keep growing, to keep learning, to ...

Overcoming Negative Social Media Reviews and Negative Customer Reviews

How to overcome negative social media reviews for your events business

Bad or less-than-ideal customer experiences happen to all of us at some point. No matter how professional and diligent we are and no matter how hard we try to be perfect (and, BTW, nobody is perfect), sometimes things just happen. Sometimes those things are accidents (your caterer’s van got hit and ruined the luncheon meal ...

Tactics for Influencing Event Clients & Prospects

5 proven techniques for influencing event clients and prospects

Whether you are an event venue or an event planner, prospects and clients are looking to you for guidance and answers. However, sometimes they aren’t always quick to take your seasoned advice. This may be because they are fixated on having a certain thing done in a certain way that isn’t really feasible in the ...

13 customer support dos and don’ts when managing a crisis

Over the last few days we have had a bit of a crisis here at Planning Pod. We were upgrading our development software on our server (it’s the platform on which we build our project and business management app) and, needless to say, it didn’t go as planned and caused some bugs in our software. ...

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Overcoming the “you’re too expensive” argument

75.2% of brides say that they’ve never considered hiring a wedding event consultant. Why, you may ask? 74.7% of brides said the top reason they didn’t consider hiring a consultant was because it’s “too expensive.” This correlates with the 71.9% of brides who said if they were to hire a wedding consultant, the most important ...

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Wedding planners vs. the competition … the DIY bride

I thought I’d offer up an interesting insight that I’ve uncovered in my two decades in marketing, one that again came up in a recent project for a client. I was doing some market research for a client of ours who runs a service-based business (in commercial real estate), and going into this research he ...