Tag: Creative Business

Offline Event Marketing Strategies

5 Old-School Tactics for Marketing Your Events Offline (That Still Work)

I will be the first to say that it’s easy to get carried away with all the great ways to promote your events and/or your events business on the Internet. Tactics like marketing via search engines, email, social media and blogging have become so popular that we often forget that there are proven offline marketing ...

How to get paid in full for your creative graphic design, web design and copywriting work

9 ways to get clients to pay their creative services bills (no kneecaps involved)

If you’ve been working on your own as a creative for a while, you have undoubtedly encountered a colorful array of excuses, elisions and outright lies relating to why a project has been cancelled or why a client won’t pay for your services. They can vary from the time-honored “the budget was cut” to the ...

Best Software for Running a Freelance Design Business

16 proven tools / software apps for running a freelance design business

We all have our pet apps and pieces of software that we use to run our creative businesses, but today I thought I would share some of the software apps for freelance designers / writers that have proved their worth time and again in helping me be more productive. Note that this is not an ...

Creative Services Businesses embrace change like Michael Jackson

Why your creative business should be like Michael Jackson

There’s a reason why Michael Jackson was given the right-honorable title “King of Pop.” There’s a reason why he sold more than 750 million albums and counting. There’s a reason why he won 13 Grammys, had 13 U.S. #1 singles and is a household name in practically every country in the world. Because he knew ...

Preparing your creative services firm for a new year - 2013

5 must-dos for getting your creative services business ready for 2013

2012 is almost over, and if you’re like me, you’re looking forward to a promising 2013. Yes, it’s merely a change in the calendar, but rolling over to a new year does give one occasion to pause and think about what we should be doing right now to prepare our small creative businesses for a ...

Business Productivity and Project Management Software

5 business productivity hacks for freelancers and graphic designers (& software tips)

I’ve run a branding/marketing firm for 10 years and have worked with lots of freelancers and designers, and you don’t often have an easy lot. Zero or, at best, a few staff to help you out or bounce ideas off of. Doing both the design work and having to manage clients. Often having to partner ...