After you have been in the design and advertising industry long enough, you start to see patterns with clients … what they want, how they think, what pressures they are under. You start to understand their hot buttons and how to avoid pushing them. And you also...
If you’ve been working on your own as a creative for a while, you have undoubtedly encountered a colorful array of excuses, elisions and outright lies relating to why a project has been cancelled or why a client won’t pay for your services. They can vary...
