Tag: Business Tips

5 signs your event and wedding planning business is a hobby

I have nothing against hobbies. In fact, I buy jewelry, clothes, etc., all the time from people who do these things as hobbies or pastimes, and you probably do, too. However, would I be willing to fork over thousands of dollars and entrust all that money and all my dreams and hopes for my wedding ...

5 musts for prepping your wedding and event planning business for 2013

As we count down the last days of 2012, it’s a good time to reflect on the past year’s successes and challenges and determine what valuable lessons we can take from 2012. However, reflection without a plan of action is wasted thinking, so here are five things you should be doing in December to give ...

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Bridal shows – food for thought for your events business

Participating in bridal shows can definitely benefit your event planning business. It’s a great way to meet clients and make a personal impression that you can’t make in other ways. But investing too many of your resources in bridal shows may not be the best course of action. In fact, 30.9% of brides say they ...

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Six great reasons to hire you (that you should tell prospects about)

Most brides know that they’ll probably need help finding vendors and picking out a dress. However, there are dozens of little details in making a wedding run smoothly that brides may not know about, and they all can make the difference between the day of their dreams and a heartbreaking disaster. Here are 6 things ...

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The calm before the storm (for wedding planners, that is)

These days, every month seems to be a good month for a wedding. Indeed, many surveys show that, although there are more weddings during the spring and summer months, weddings are spread pretty evenly throughout the year. However, this time of year, everything gets put on hold for the holidays, and weddings are no exception. ...

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Wedding planners vs. the competition … the DIY bride

I thought I’d offer up an interesting insight that I’ve uncovered in my two decades in marketing (eesh has it been that long), one that again came up in a recent project for a client. I was doing some market research for a client of ours who runs a service-based business (in commercial real estate), ...

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Event planner marketing via networking

By far the most important tactic in marketing your event planning business is by building your network of referral partners and getting the word out by being seen around town. Although many service-based business owners find getting out and pressing the flesh fairly intimidating, wedding planners by nature are usually very gregarious people who really ...