Tag: Business Tips

Event Planning as We Know It Is Over (Welcome to a Brave New Era)

Event planning spans back thousands of years to the earliest royal pageants, pagan festivals and village gatherings, with hands-on coordination and personal relationships being the core skill sets for those very early “planners”. Event planning and management as a profession has its roots in the early 20th century when wealthy families starting hiring other people ...

Seven Do’s and Don’ts of Discounting Event Services

Most of the marketing books I have read over the years have discouraged discounting because of two reasons: 1. You train your customers to always buy your product/service at the discounted price so that they will wait to buy until they can take advantage of the next discount. 2. You are tacitly saying to your ...

Overcoming Negative Social Media Reviews and Negative Customer Reviews

How to overcome negative social media reviews for your events business

Bad or less-than-ideal customer experiences happen to all of us at some point. No matter how professional and diligent we are and no matter how hard we try to be perfect (and, BTW, nobody is perfect), sometimes things just happen. Sometimes those things are accidents (your caterer’s van got hit and ruined the luncheon meal ...

How to gear up for event season / wedding season in 6 steps

Here in the USA, we are deep in the November doldrums, which means that event season is nearly upon us. Caterers are prepping for banquet season, which starts here in a few short weeks, while wedding season officially starts during the holidays when newly engaged couples start to search for event planners. And convention season ...

Event Email Marketing Tips

9 Event Email Marketing Tips That Always Deliver

I have been a professional marketer for more than 20 years now, which both makes me feel old and, shockingly, at times wise. Email marketing has changed immensely over the last two decades – including email marketing for events – and I admit I’ve made my share of embarrassing mistakes while learning how to properly ...

Hiring Event Staff and Event Planners

11 proven tips for hiring event staff or event planners for your company

In a recent survey conducted by Planning Pod, one of the biggest challenges facing event professionals and venues today is finding and retaining qualified staff members. This includes hiring event planning staff for full-time positions as well as hiring event staff who work part-time. There are dozens of great articles that provide recruiting tips like ...

Green Events Best Practices

6 revolutionary best practices for sustainable, green events

Simply put … the human race needs to reduce our carbon emissions from 50-85% by 2050 to avoid an environmental catastrophe (basically making the planet inhabitable for many species, including ourselves). I have recently been talking with a friend of mine, Reed Pritchard, who runs a carbon offset credit company called CO2 Forestry here in ...