Tag: Business Practices

5 Irreverent Words That May Save Your Event Business

5 Irreverent Words That May Save Your Event Business

Note: This post contains copious amounts of F-bombs, so if you are easily offended, STOP READING NOW and maybe grow a thicker skin; it will also help you in running an event business … or any other business, for that matter. Say this with me … “I don’t give a fuck.” Repeat … “I don’t

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Event Planning as We Know It Is Over (Welcome to a Brave New Era)

Event planning and the events industry itselv spans back thousands of years to the earliest royal pageants, pagan festivals and village gatherings, with hands-on coordination and personal relationships being the core skill sets for those very early “planners”. Event planning and management as a profession has its roots in the early 20th century when wealthy

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Seven Do’s and Don’ts of Discounting Event Services

Most of the marketing books I have read over the years have discouraged discounting because of two fundamental reasons: 1. You train your customers to always buy your product/service at the discounted price so that they will wait to buy until they can take advantage of the next discount. 2. You are tacitly saying to

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How to gear up for event season / wedding season in 6 steps

Here in the United States, we are deep in the November doldrums, which means that event season is nearly upon us. Caterers are prepping for banquet season, which starts here in a few short weeks, while wedding season officially starts during the holidays when newly engaged couples start to search for event planners. And convention

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5 proven techniques for influencing event clients and prospects

Tactics for Influencing Event Clients & Prospects

Whether you are an event venue or an event planner, prospects and clients are looking to you for guidance and answers. However, sometimes they aren’t always quick to take your seasoned advice. This may be because they are fixated on having a certain thing done in a certain way that isn’t really feasible in the

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6 revolutionary best practices for sustainable, green events

Green Events Best Practices

Simply put … the human race needs to reduce our carbon emissions from 50-85% by 2050 to avoid an environmental catastrophe (basically making the planet inhabitable for many species, including ourselves). I have recently been talking with a friend of mine, Reed Pritchard, who runs a carbon offset credit company called CO2 Forestry here in

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39 proven event planning strategies for negotiating with venues and hotels – Part 2

How to Negotiate with Hotels and Venues

Note: This post is the second of a two-part series on event venue negotiation strategies. CLICK HERE TO READ PART 1 OF THIS ARTICLE >> Continuing where we left off…. #21 – Customize your event menu Don’t just accept the pre-set menu from the venue. Sub out certain items that are less expensive (like in-season

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How to avoid event disasters: 8 risk management principles to add to your event management practices

I was talking the other day with my good friend Terry Hardy, a highly respected system safety and risk management consultant who has worked for NASA and the FAA, and we were discussing a system safety book he was reading. He mentioned an example from the book about a 2005 amphibious plane crash in Miami

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