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5 Old-School Tactics for Marketing Your Events Offline (That Still Work)

5 Old-School Tactics for Marketing Your Events Offline (That Still Work)

by Jeff Kear | Apr 28, 2015 | Attendee Engagement, Best Practices, Event Management, Event Marketing, Marketing, Sales

I will be the first to say that it’s easy to get carried away with all the great ways to promote your events and/or your events business on the Internet. Tactics like marketing via search engines, email, social media and blogging have become so popular that we...
How to overcome negative social media reviews for your events business

How to overcome negative social media reviews for your events business

by Jeff Kear | Dec 6, 2014 | Best Practices, Business, Business Management, Event Marketing, Marketing, Online Resources

Bad or less-than-ideal customer experiences happen to all of us at some point. No matter how professional and diligent we are and no matter how hard we try to be perfect (and, BTW, nobody is perfect), sometimes things just happen, many of which are completely out of...
6 strategies for setting the right prices for your small business

6 strategies for setting the right prices for your small business

by Jeff Kear | Dec 3, 2012 | Uncategorized

Pricing your offerings – especially if you are a service-based business or in the creative field – can be a very tricky proposition. Set them too high and you will hear the crickets chirping. Set them too low and you will attract primarily bottom-feeders...
Create your own Small Business Saturday and own a day

Create your own Small Business Saturday and own a day

by Jeff Kear | Nov 26, 2012 | Uncategorized

In 2010, American Express launched the first Small Business Saturday, the day after Black Friday that’s devoted to encouraging consumers to spend their holiday shopping dollars at local retailers. According to sources as wide and varied as USA Today  and the...

Building a Small Business Brand Online [Infographic]

by Jeff Kear | Aug 13, 2012 | Uncategorized

Our first infographic is for you, small business owners, to provide some background on why building a brand for yourself is so important and a few things you can do to start building it online. Before we started Planning Pod, we helped small businesses (and a few...
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