I will be the first to say that it’s easy to get carried away with all the great ways to promote your events and/or your events business on the Internet. Tactics like marketing via search engines, email, social media and blogging have become so popular that we...
Bad or less-than-ideal customer experiences happen to all of us at some point. No matter how professional and diligent we are and no matter how hard we try to be perfect (and, BTW, nobody is perfect), sometimes things just happen, many of which are completely out of...
Pricing your offerings – especially if you are a service-based business or in the creative field – can be a very tricky proposition. Set them too high and you will hear the crickets chirping. Set them too low and you will attract primarily bottom-feeders...
In 2010, American Express launched the first Small Business Saturday, the day after Black Friday that’s devoted to encouraging consumers to spend their holiday shopping dollars at local retailers. According to sources as wide and varied as USA Today and the...
Our first infographic is for you, small business owners, to provide some background on why building a brand for yourself is so important and a few things you can do to start building it online. Before we started Planning Pod, we helped small businesses (and a few...
