Tag: Branding

Offline Event Marketing Strategies

5 Old-School Tactics for Marketing Your Events Offline (That Still Work)

I will be the first to say that it’s easy to get carried away with all the great ways to promote your events and/or your events business on the Internet. Tactics like marketing via search engines, email, social media and blogging have become so popular that we often forget that there are proven offline marketing ...

Overcoming Negative Social Media Reviews and Negative Customer Reviews

How to overcome negative social media reviews for your events business

Bad or less-than-ideal customer experiences happen to all of us at some point. No matter how professional and diligent we are and no matter how hard we try to be perfect (and, BTW, nobody is perfect), sometimes things just happen. Sometimes those things are accidents (your caterer’s van got hit and ruined the luncheon meal ...

Setting prices and pricing strategy for small businesses

6 strategies for setting the right prices for your small business

Pricing your offerings – especially if you are a service-based business or in the creative field – can be a very tricky proposition. Set them too high and you will hear the crickets chirping. Set them too low and you will attract primarily bottom-feeders (never a good prospect) plus everyone else will assume since your ...

Create a day for your small business ... much like Small Business Saturday

Create your own Small Business Saturday and own a day

In 2010, American Express launched the first Small Business Saturday, the day after Black Friday that’s devoted to encouraging consumers to spend their holiday shopping dollars at local retailers. According to sources as wide and varied as USA Today  and the Washington Post, this year’s event on Nov. 24 was a success in many areas ...

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Building a Small Business Brand Online [Infographic]

Our first infographic is for you, small business owners, to provide some background on why building a brand for yourself is so important and a few things you can do to start building it online. Before we started Planning Pod, we helped small businesses (and a few large ones) better define and communicate their brand ...

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Do people buy your premise?

Johnny Carson was one of the pioneers of the live TV skit (he was doing it when Lorne Michaels was still in diapers), and he had a famous phrase about putting on a successful skit: “If you buy the premise, you buy the bit.” Any screenwriter or playwright also know this, because if people buy ...

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Where are brides looking for you?

When brides today are looking for a service, where to they look? Not in the phone book, that’s for sure. So how should you allocate your advertising budget? We’ve compiled some handy statistics to show you exactly where brides are looking for you. We asked brides “If you were looking to hire a professional wedding consultant/planner, what ...