Hundreds of articles have been written on attendee engagement and all the sundry ways to create an immersive attendee experience. And we’ve heard (and written about ourselves) all the same ideas. Make sessions more interactive. Creatively employ online registration and event apps. Add a dose of virtual reality. Gamify everything. Blah blah blah. So instead
When I first started out in marketing a few decades ago, I assumed that I could find out practically everything from my target audience with a simple, short, online survey. Just draw something up in Survey Monkey, mail it out to my list and – poof – the answers to everything would materialize in front
I will be the first to say that it’s easy to get carried away with all the great ways to promote your events and/or your events business on the Internet. Tactics like marketing via search engines, email, social media and blogging have become so popular that we often forget that there are proven offline marketing
