Five New Rules of Event Technology

The 5 New Rules of Event Technology

If you haven’t noticed, the second era of event technology innovation is well underway … and actually, it’s exploding and rewriting the rules of what event professionals should expect from event tech. Over the last 3-4 years, we have seen an unprecedented number of new technologies and great ideas coming to life that are already ...

Event Client Feedback and Input

When your event clients give you tough love … listen

It’s hard starting your own business from scratch, building it from nothing, generating stable revenues, getting an office, bringing on employees. And even if you love it, even if you have an undying passion for it, you can always feel the pressure to keep up with the competition, to keep growing, to keep learning, to ...

11 clever tricks for dealing with difficult event clients and customers

If you have worked in any service-based business, you have encountered difficult customers, and event planners, event venues, caterers, florists and other event professionals certainly have their fair share of them. When it comes to difficult event clients, there are several types: The Know-It-Alls – They could do your job as well as or better ...

5 Irreverent Words That May Save Your Event Business

5 Irreverent Words That May Save Your Event Business

Note: This post contains copious amounts of F-bombs, so if you are easily offended, STOP READING NOW and maybe grow a thicker skin; it will also help you in running an event business … or any other business, for that matter. Say this with me … “I don’t give a fuck.” Repeat … “I don’t ...

Event Planning as We Know It Is Over (Welcome to a Brave New Era)

Event planning spans back thousands of years to the earliest royal pageants, pagan festivals and village gatherings, with hands-on coordination and personal relationships being the core skill sets for those very early “planners”. Event planning and management as a profession has its roots in the early 20th century when wealthy families starting hiring other people ...

2015 Event Industry Forecast - Sunny and Promising

Forecast for the event industry in 2015? Sunny, with a few clouds

Every December we ask event planners and event professionals what their outlook is for the event industry in the coming year. This year, we posed three big questions to our audience, and here is how 420 event planners and professionals responded: Do you anticipate revenues to be higher, lower or about the same in 2015? ...

Seven Do’s and Don’ts of Discounting Event Services

Most of the marketing books I have read over the years have discouraged discounting because of two reasons: 1. You train your customers to always buy your product/service at the discounted price so that they will wait to buy until they can take advantage of the next discount. 2. You are tacitly saying to your ...