Event planner marketing via networking

By far the most important tactic in marketing your event planning business is by building your network of referral partners and getting the word out by being seen around town. Although many service-based business owners find getting out and pressing the flesh fairly intimidating, wedding planners by nature are usually very gregarious people who really

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Establishing your brand as an event and wedding planner

We’re going to start regularly writing blog entries on how to market your services to prospective clients, and this is the first in that series. So to begin, we thought we’d start with how you can create your personal brand as a professional wedding planner. Branding has been around forever, and most people think of

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Explaining the client collaboration tools in our bridal consultant software

Just wanted to offer a bit more of a description of our client collaboration tools, what they actually do and why they can be helpful to you. First off, I’m writing this because I’ve gotten some feedback lately (and I welcome and truly appreciate all feedback, so please feel free to reach out to me

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Engagement window opening soon … time to give thanks ( and share wedding software )

Did you know that 1/3 of all engagements that occur during a 12-months span happen between the December holidays and Valentine’s Day? That’s a ton of wedding rings and big, big smiles (and no wonder Kay’s, Zale’s and Shane Company all blast TV and radio ads constantly from early November through February and then drop

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All new features for a better, kinder event planner software

In our efforts to continually improve our wedding planner software to professional consultants, we just added a handful of new features that have been requested by you, our customers, as well as things we have been meaning to implement for a while now. Here’s the list of features for our online event planner software: New

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