Category: Stories

Best Event Management Software of 2019

Summary: Learn about what event management software tools to look for. Evaluate features and read reviews of the top event planning apps. Before we take an in-depth look at some of the best event management software on the market today, let’s look at the basics of what event management software is, its benefits and how

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The Best Way to Pitch Event Ideas to Executives

NOTE: Even though this article is written for getting executives or top management to sign off on your event idea, I have also used the 11 steps outlined below to successfully pitch event sponsorships or marketing partnerships to executives, so feel free to adapt this list to pitching events in general. Business executives are an

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How To Decide on the Best Event Technology for You

It seems like every day there is a shiny new piece of event technology touted as “the next best thing” for managing event details, increasing productivity, collecting registrations and RSVPs, connecting attendees, and so on. But with more and more event tech solutions available, the anxiety over which option to choose increases. Do you look

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Save Your Hybrid Event from Epic Fail with These 24 Insights

Hybrid events are those that have two distinct audiences – one live in-person audience and another virtual online audience – and they have been on the rise over the last few years. In fact, it is estimated that 26% of all meetings in 2017 will be hybrid events, and with the rapidly growing popularity of

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7 Bold and Brazen Ways to Boost Attendee Engagement

Hundreds of articles have been written on attendee engagement and all the sundry ways to create an immersive attendee experience. And we’ve heard (and written about ourselves) all the same ideas. Make sessions more interactive. Creatively employ online registration and event apps. Add a dose of virtual reality.  Gamify everything. Blah blah blah. So instead

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9 Event Security Tips That Can Save You from Disaster

“Event security … the service everyone wants and no one wants to pay for.” This was one of the replies I recently received when I started a group discussion on LinkedIn about the current state of event security. Often we as event professionals think of the attendee experience first – like food-and-beverage, venue location, speaker

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How Proven Event Pricing Strategies Can Boost Your Bottom Line

Pricing strategy may be as old as currency itself (although not nearly as old as bartering) – which has its origins around 600 B.C. in Turkey and China  – but since then it has been refined and researched to the point that it’s as much (social) science as it is art. Registration and ticket pricing

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How to Get Sponsors for Events in 14 Simple Steps

If you’ve been in business long enough (and especially in marketing), you have been pitched to sponsor an event. When I ran an ad agency, I was approached frequently, and the first words out of my mouth were, “Show me your audience.” This is because, at the end of the day, an event sponsor is

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33 Best Practices for Boosting Online Event Registration [Infographic]

Most revenue-generating events rely on registration and ticket sales to generate anywhere from 50% to 100% of total event revenues. And online event registration is an already large and still growing source of sales for most events. Case in point … in 2014, Google said 71% of all ticket buying happens online, and online registration

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10 innovative ways to squeeze more from your event budget

Search the Internet for the phrase “event planning challenges” and you will find countless surveys and lists (like here and here) that name reduced event budgets or budget cuts as one of the top challenges facing event professionals every year. In fact, this is such a consistently recurring challenge and issue for meeting and event

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