Category: Sales

Offline Event Marketing Strategies

5 Old-School Tactics for Marketing Your Events Offline (That Still Work)

I will be the first to say that it’s easy to get carried away with all the great ways to promote your events and/or your events business on the Internet. Tactics like marketing via search engines, email, social media and blogging have become so popular that we often forget that there are proven offline marketing ...

Tactics for Influencing Event Clients & Prospects

5 proven techniques for influencing event clients and prospects

Whether you are an event venue or an event planner, prospects and clients are looking to you for guidance and answers. However, sometimes they aren’t always quick to take your seasoned advice. This may be because they are fixated on having a certain thing done in a certain way that isn’t really feasible in the ...

5 Tips For Keeping Your Client Sales Funnel Full

A warm welcome to today’s guest blogger , Cheryl Bailey. Cheryl runs Wedding Industry Rescue (the business coaches to the wedding industry) and Yellow Umbrella Events. She has successfully built more than a couple wedding/event related businesses to more than $100K in less than a year, so she knows what the hell she’s talking about ...

How to make it easy to do business with your event planning company

Before I started my own business, I worked at a few companies that did many things right. Like hire good people and then figure out where they fit. Or encourage a healthy competitiveness in the workplace. Or simply by stocking gratis snacks, drinks and beer for the staff. Amazing how food can create a much ...

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Competing against your prospect

When I first went into business for myself, I imagined that my biggest competition would be all the other competitors out there trying to land the same prospective clients I was pursuing. So I prepared myself for all the objections I might hear regarding my offerings, approach, experience and pricing versus those of my competitors. ...

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Key terms for communicating with your clients

Positive words: Stress-free – Since your job is to plan and alleviate stress, it’s key to describe yourself as a stress-reliever. However, when you’re meeting with a client, it’s important to keep the discourse conversational. You don’t want the dialogue to degenerate into a sales-pitch. Therefore, when you’re talking, find ways to subtly bring that into ...

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Catching the Green Bride

Brides are becoming more and more eco-conscious, and there are tons of websites out there dedicated to bringing eco-friendly practices to the wedding industry. As a wedding professional, you know first hand how much waste can be associated with even one wedding. 69.9% of brides say incorporating eco-friendly practices in their wedding is important to ...