Category: Marketing

The Best Way to Pitch Event Ideas to Executives

NOTE: Even though this article is written for getting executives to sign off on your event idea, I have also used the 11 steps outlined below to successfully pitch event sponsorships or marketing partnerships to executives. Business executives are an odd bunch. They are uber-competitive. Think strategically. Almost always have a plan. Don’t mind taking ...

Overcoming Negative Social Media Reviews and Negative Customer Reviews

How to overcome negative social media reviews for your events business

Bad or less-than-ideal customer experiences happen to all of us at some point. No matter how professional and diligent we are and no matter how hard we try to be perfect (and, BTW, nobody is perfect), sometimes things just happen. Sometimes those things are accidents (your caterer’s van got hit and ruined the luncheon meal ...

Tactics for Influencing Event Clients & Prospects

5 proven techniques for influencing event clients and prospects

Whether you are an event venue or an event planner, prospects and clients are looking to you for guidance and answers. However, sometimes they aren’t always quick to take your seasoned advice. This may be because they are fixated on having a certain thing done in a certain way that isn’t really feasible in the ...

Event Email Marketing Tips

9 Event Email Marketing Tips That Always Deliver

I have been a professional marketer for more than 20 years now, which both makes me feel old and, shockingly, at times wise. Email marketing has changed immensely over the last two decades – including email marketing for events – and I admit I’ve made my share of embarrassing mistakes while learning how to properly ...

10 Best Practices for Building Event Websites – INFOGRAPHIC

When it comes to building an event web site, everything you do should be focused on 1) maximizing traffic to your site and 2) maximizing the number of registrations or RSVPs via the site. With those two goals in mind, here is an infographic that lays out 10 best practices for building event websites for ...

31 Must-Follow Event Planners and Event Bloggers on Twitter

Part of being a professional in the events industry is staying up-to-date on the latest trends, innovations, technologies and best practices. Thankfully for all of us, many event management pros and publications give liberally of their time and advice and make it easy for the rest of us by sharing this information on a daily ...

5 ways to grow your events business by giving back to your community

One of my good friends (whom I met in a leads group years ago … very fitting for this post ) once said that networking isn’t about getting; it’s about giving. And anyone who has had any success with networking has learned this over and over again. Once you start passing along leads to other ...