Category: Marketing

The Best Way to Pitch Event Ideas to Executives

NOTE: Even though this article is written for getting executives or top management to sign off on your event idea, I have also used the 11 steps outlined below to successfully pitch event sponsorships or marketing partnerships to executives, so feel free to adapt this list to pitching events in general. Business executives are an

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How to overcome negative social media reviews for your events business

Overcoming Negative Social Media Reviews and Negative Customer Reviews

Bad or less-than-ideal customer experiences happen to all of us at some point. No matter how professional and diligent we are and no matter how hard we try to be perfect (and, BTW, nobody is perfect), sometimes things just happen, many of which are completely out of our control. Sometimes those things are accidents (your

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5 proven techniques for influencing event clients and prospects

Tactics for Influencing Event Clients & Prospects

Whether you are an event venue or an event planner, prospects and clients are looking to you for guidance and answers. However, sometimes they aren’t always quick to take your seasoned advice. This may be because they are fixated on having a certain thing done in a certain way that isn’t really feasible in the

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9 Event Email Marketing Tips That Always Deliver

Event Email Marketing Tips

I have been a professional marketer for more than 20 years now, which both makes me feel old and, shockingly, at times wise. Email marketing has changed immensely over the last two decades – including email marketing for events – but it is still probably the most valuable and effective marketing tactic available to most

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10 Best Practices for Building Event Websites – INFOGRAPHIC

When it comes to building an event web site, everything you do should be focused on 1) maximizing traffic to your site and 2) maximizing the number of registrations or RSVPs via the site. With those two goals in mind, here is an infographic that lays out 10 best practices for building event websites for

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31 Must-Follow Event Planners and Event Bloggers on Twitter

Part of being a professional in the events industry is staying up-to-date on the latest trends, innovations, technologies and best practices. Thankfully for all of us, many event management pros and publications give liberally of their time and advice and make it easy for the rest of us by sharing this information on a daily

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5 ways to grow your events business by giving back to your community

One of my good friends (whom I met in a leads group years ago … very fitting for this post ) once said that networking isn’t about getting; it’s about giving and being proactive about it (so giving first). And anyone who has had any success with networking has learned this over and over again.

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10 underrated event marketing tips and ideas

Explosive event marketing tips

You would think there is nothing new under the sun when it comes to event marketing tips, especially when such great event marketing ideas have been covered here and here and here. But think again. In fact, some of the most effective event marketing tactics being used today are variations on event marketing strategies that

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5 most effective marketing tactics for an event planning business

This is the first in a series of posts on marketing tips for the events industry. _________________ Building a service-based business like an event planning business is no easy task, mainly because you are essentially marketing and selling yourself and your ability to do what you say you can do. It’s tough to scale and

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17 proven ways to boost your event attendance

Nothing is more deflating than spending countless hours (as well as lots of money) planning an event only to have a paltry turnout. Empty chairs are the bane of every event planner’s existence and can be discouraging to the point of giving up, and so we decided to compile a list of tactics for improving

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