Category: Business

Top Catering Sales Strategies for Growing Your Catering Business

Summary: Learn five catering sales strategies that will help you quickly and reliably grow your catering business and event group sales. It’s no secret that growing your catering business (whether it’s on-premise or off-premise catering) requires bringing in new customers and growing sales within your existing customer base. That part is not rocket science. But

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Banquet Event Orders – How to Create and Use a BEO

Summary: Learn what goes into a banquet event order and how they are used. Understand why BEOs are vital to the success of most events and download a free BEO template. There are hundreds and hundreds of details involved in proper event management and planning. However, not all of those details are of equal importance.

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12 Event Industry Statistics That Will Make You Think Twice [Infographic]

You hear a lot of predictions and anecdotal evidence about the events industry, but we here at Planning Pod also like data … and lots of it. We were recently poking around the Web (our favorite timesink) and came across quite a few event industry statistics that didn’t square with articles and social media posts

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How Proven Event Pricing Strategies Can Boost Your Bottom Line

Pricing strategy may be as old as currency itself (although not nearly as old as bartering) – which has its origins around 600 B.C. in Turkey and China  – but since then it has been refined and researched to the point that it’s as much (social) science as it is art. Registration and ticket pricing

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How to Get Sponsors for Events in 14 Simple Steps

If you’ve been in business long enough (and especially in marketing), you have been pitched to sponsor an event. When I ran an ad agency, I was approached frequently, and the first words out of my mouth were, “Show me your audience.” This is because, at the end of the day, an event sponsor is

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10 innovative ways to squeeze more from your event budget

Search the Internet for the phrase “event planning challenges” and you will find countless surveys and lists (like here and here) that name reduced event budgets or budget cuts as one of the top challenges facing event professionals every year. In fact, this is such a consistently recurring challenge and issue for meeting and event

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What attendees really want from your events (but aren’t telling you)

When I first started out in marketing a few decades ago, I assumed that I could find out practically everything from my target audience with a simple, short, online survey. Just draw something up in Survey Monkey, mail it out to my list and – poof – the answers to everything would materialize in front

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8 Biggest Event Trends for 2017

As the new year approaches, not only is it time to reflect on the past year and all the wonderful new people we met and experiences we had, but it’s also time to look to the new year and take a look at what it has in store for the events industry and how our

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4 Must-Follow Rules for Planning Events in the Trump Era

4 Rules for Planning Events in the Trump Era

To say that emotions have been running high in the U.S. over the last month since the election of Donald Trump is possibly the understatement of the new century. Whatever side you ended up on, whatever your political affiliation, you are probably exhausted and ready for a break from the election’s divisiveness as well as

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5 Lessons Event Professionals Can Learn From Startups

Lessons for Event Planners from Startups

Since launching Planning Pod as a beta version in 2012, we have had the pleasure to speak with thousands of event professionals and learn about their challenges in managing events and – for event planners, venues and caterers in particular – in growing their businesses. Over that time, as we have grown from dozens to

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