Category: Business Management

Lessons for Event Planners from Startups

5 Lessons Event Professionals Can Learn From Startups

Since launching Planning Pod as a beta version in 2012, we have had the pleasure to speak with thousands of event professionals and learn about their challenges in managing events and – for event planners, venues and caterers in particular – in growing their businesses. Over that time, as we have grown from dozens to ...

Five New Rules of Event Technology

The 5 New Rules of Event Technology

If you haven’t noticed, the second era of event technology innovation is well underway … and actually, it’s exploding and rewriting the rules of what event professionals should expect from event tech. Over the last 3-4 years, we have seen an unprecedented number of new technologies and great ideas coming to life that are already ...

Event Client Feedback and Input

When your event clients give you tough love … listen

It’s hard starting your own business from scratch, building it from nothing, generating stable revenues, getting an office, bringing on employees. And even if you love it, even if you have an undying passion for it, you can always feel the pressure to keep up with the competition, to keep growing, to keep learning, to ...

5 Irreverent Words That May Save Your Event Business

5 Irreverent Words That May Save Your Event Business

Note: This post contains copious amounts of F-bombs, so if you are easily offended, STOP READING NOW and maybe grow a thicker skin; it will also help you in running an event business … or any other business, for that matter. Say this with me … “I don’t give a fuck.” Repeat … “I don’t ...

Seven Do’s and Don’ts of Discounting Event Services

Most of the marketing books I have read over the years have discouraged discounting because of two reasons: 1. You train your customers to always buy your product/service at the discounted price so that they will wait to buy until they can take advantage of the next discount. 2. You are tacitly saying to your ...

How to gear up for event season / wedding season in 6 steps

Here in the USA, we are deep in the November doldrums, which means that event season is nearly upon us. Caterers are prepping for banquet season, which starts here in a few short weeks, while wedding season officially starts during the holidays when newly engaged couples start to search for event planners. And convention season ...

Hiring Event Staff and Event Planners

11 proven tips for hiring event staff or event planners for your company

In a recent survey conducted by Planning Pod, one of the biggest challenges facing event professionals and venues today is finding and retaining qualified staff members. This includes hiring event planning staff for full-time positions as well as hiring event staff who work part-time. There are dozens of great articles that provide recruiting tips like ...