Category: Best Practices

Event Email Marketing Tips

9 Event Email Marketing Tips That Always Deliver

I have been a professional marketer for more than 20 years now, which both makes me feel old and, shockingly, at times wise. Email marketing has changed immensely over the last two decades – including email marketing for events – but it is still probably the most valuable and effective marketing tactic available to most ...

Hiring Event Staff and Event Planners

11 proven tips for hiring event staff or event planners for your company

In a recent survey conducted by Planning Pod, one of the biggest challenges facing event professionals and venues today is finding and retaining qualified staff members. This includes hiring event planning staff for full-time positions as well as hiring event staff who work part-time. And if the economy is going strong and unemployment numbers shrink, ...

Green Events Best Practices

6 revolutionary best practices for sustainable, green events

Simply put … the human race needs to reduce our carbon emissions from 50-85% by 2050 to avoid an environmental catastrophe (basically making the planet inhabitable for many species, including ourselves). I have recently been talking with a friend of mine, Reed Pritchard, who runs a carbon offset credit company called CO2 Forestry here in ...