I have been a professional marketer for more than 20 years now, which both makes me feel old and, shockingly, at times wise. Email marketing has changed immensely over the last two decades – including email marketing for events – but it is still probably the most valuable and effective marketing tactic available to most
Category: Best Practices
In a recent survey conducted by Planning Pod, one of the biggest challenges facing event professionals and venues today is finding and retaining qualified staff members. This includes hiring event planning staff for full-time positions as well as hiring event staff who work part-time. And if the economy is going strong and unemployment numbers shrink,
Simply put … the human race needs to reduce our carbon emissions from 50-85% by 2050 to avoid an environmental catastrophe (basically making the planet inhabitable for many species, including ourselves). I have recently been talking with a friend of mine, Reed Pritchard, who runs a carbon offset credit company called CO2 Forestry here in
Possibly the most important decision an event planner can make that will affect the outcome of your event would be the venue that you choose. Yes, cuisine and entertainment are also important factors, but the venue sets the scene; dictates many choices related to the event; and influences the experiences of your guests probably more
One of my good friends (whom I met in a leads group years ago … very fitting for this post ) once said that networking isn’t about getting; it’s about giving and being proactive about it (so giving first). And anyone who has had any success with networking has learned this over and over again.