Category: Best Practices

11 clever tricks for dealing with difficult event clients and customers

If you have worked in any service-based business, you have encountered difficult customers, and event planners, event venues, caterers, florists and other event professionals certainly have their fair share of them. When it comes to difficult event clients, there are several types: The Know-It-Alls – They could do your job as well as or better ...

5 Irreverent Words That May Save Your Event Business

5 Irreverent Words That May Save Your Event Business

Note: This post contains copious amounts of F-bombs, so if you are easily offended, STOP READING NOW and maybe grow a thicker skin; it will also help you in running an event business … or any other business, for that matter. Say this with me … “I don’t give a fuck.” Repeat … “I don’t ...

Event Planning as We Know It Is Over (Welcome to a Brave New Era)

Event planning and the events industry itselv spans back thousands of years to the earliest royal pageants, pagan festivals and village gatherings, with hands-on coordination and personal relationships being the core skill sets for those very early “planners”. Event planning and management as a profession has its roots in the early 20th century when wealthy ...

Seven Do’s and Don’ts of Discounting Event Services

Most of the marketing books I have read over the years have discouraged discounting because of two fundamental reasons: 1. You train your customers to always buy your product/service at the discounted price so that they will wait to buy until they can take advantage of the next discount. 2. You are tacitly saying to ...

Overcoming Negative Social Media Reviews and Negative Customer Reviews

How to overcome negative social media reviews for your events business

Bad or less-than-ideal customer experiences happen to all of us at some point. No matter how professional and diligent we are and no matter how hard we try to be perfect (and, BTW, nobody is perfect), sometimes things just happen, many of which are completely out of our control. Sometimes those things are accidents (your ...

How to gear up for event season / wedding season in 6 steps

Here in the United States, we are deep in the November doldrums, which means that event season is nearly upon us. Caterers are prepping for banquet season, which starts here in a few short weeks, while wedding season officially starts during the holidays when newly engaged couples start to search for event planners. And convention ...

Tactics for Influencing Event Clients & Prospects

5 proven techniques for influencing event clients and prospects

Whether you are an event venue or an event planner, prospects and clients are looking to you for guidance and answers. However, sometimes they aren’t always quick to take your seasoned advice. This may be because they are fixated on having a certain thing done in a certain way that isn’t really feasible in the ...