Category: Attendees

7 Bold and Brazen Ways to Boost Attendee Engagement

Hundreds of articles have been written on attendee engagement and all the sundry ways to create an immersive attendee experience. And we’ve heard (and written about ourselves) all the same ideas. Make sessions more interactive. Creatively employ event apps and virtual reality.  Gamify everything. Blah blah blah. So instead of rehashing what you can find ...

Event Registration Software Infographic

How to Compare and Review Event Registration Software [ Infographic ]

As you may already be aware, no two event registration software platforms are alike, and each person and organization has specific requirements regarding the features and functions you need to properly collect event registrations online. To this end, we have provided below a complete checklist for comparing online event registration software tools. Feel free to ...

What attendees really want from your events (but aren’t telling you)

When I first started out in marketing two decades ago, I assumed that I could find out practically everything from my target audience with a survey. Just draw something up in Survey Monkey, mail it out to my list and – poof – the answers to everything would materialize in front of me. Ah if ...

8 Ways To Supercharge Your Attendee Engagement

As if our attention spans weren’t short enough already pre-smart phones, now event professionals have to contend with a whole technologized universe of distractions – including social media apps, gaming apps, wearable technology, media walls, etc. – on top of fighting off good-old-fashioned boredom and daydreaming. Getting and keeping the attention of our guests has ...

Offline Event Marketing Strategies

5 Old-School Tactics for Marketing Your Events Offline (That Still Work)

I will be the first to say that it’s easy to get carried away with all the great ways to promote your events and/or your events business on the Internet. Tactics like marketing via search engines, email, social media and blogging have become so popular that we often forget that there are proven offline marketing ...

17 proven ways to boost your event attendance

Nothing is more deflating than spending countless hours (as well as lots of money) planning an event only to have a paltry turnout. Empty chairs are the bane of every event planner’s existence, and so we decided to compile a list of tactics for improving the attendance at your events. Note that some of these ...