Author: Jeff Kear

11 clever tricks for dealing with difficult event clients and customers

If you have worked in any service-based business, you have encountered difficult customers, and event planners, event venues, caterers, florists and other event professionals certainly have their fair share of them. When it comes to difficult event clients, there are several types: The Know-It-Alls – They could do your job as well as or better

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Event Planning as We Know It Is Over (Welcome to a Brave New Era)

Event planning and the events industry itselv spans back thousands of years to the earliest royal pageants, pagan festivals and village gatherings, with hands-on coordination and personal relationships being the core skill sets for those very early “planners”. Event planning and management as a profession has its roots in the early 20th century when wealthy

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Forecast for the event industry in 2015? Sunny, with a few clouds

2015 Event Industry Forecast - Sunny and Promising

Every December (or so) we ask event planners and event professionals what their outlook is for the event industry in the coming year. This year, we posed three big questions to our audience, and here is how 420 event planners and professionals responded: Do you anticipate revenues to be higher, lower or about the same

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Seven Do’s and Don’ts of Discounting Event Services

Most of the marketing books I have read over the years have discouraged discounting because of two fundamental reasons: 1. You train your customers to always buy your product/service at the discounted price so that they will wait to buy until they can take advantage of the next discount. 2. You are tacitly saying to

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Event management apps that you’ll find handy

We thought we’d jot down a list of event management apps for the iPhone and Android that event planners would find useful, so here’s our short list of iPhone apps / Android apps for event professionals: Dropbox – Yes, the popular file sharing software also lets you access all your files on your phone or

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How to overcome negative social media reviews for your events business

Overcoming Negative Social Media Reviews and Negative Customer Reviews

Bad or less-than-ideal customer experiences happen to all of us at some point. No matter how professional and diligent we are and no matter how hard we try to be perfect (and, BTW, nobody is perfect), sometimes things just happen, many of which are completely out of our control. Sometimes those things are accidents (your

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How to gear up for event season / wedding season in 6 steps

Here in the United States, we are deep in the November doldrums, which means that event season is nearly upon us. Caterers are prepping for banquet season, which starts here in a few short weeks, while wedding season officially starts during the holidays when newly engaged couples start to search for event planners. And convention

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5 Revealing Facts From the 2014 State of the Event Industry Study

How did the event industry perform in 2014 compared to 2013? What were the big developments and issues this past year for event professionals? Our annual State of the Event Industry survey has provided some great insights into these questions and more, so let’s take a look at the 5 most striking findings from this

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5 proven techniques for influencing event clients and prospects

Tactics for Influencing Event Clients & Prospects

Whether you are an event venue or an event planner, prospects and clients are looking to you for guidance and answers. However, sometimes they aren’t always quick to take your seasoned advice. This may be because they are fixated on having a certain thing done in a certain way that isn’t really feasible in the

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13 Event technology startups to watch in 2015

Event Technology Startups 2015

I just got back from IMEX America 2014, where Planning Pod was honored to be one of the 10 event technology products featured in the 2014 IMEX Event Technology Startup Competition. My experience was a wonderful blur, both because of the pace of the show but also because of all the great new event technology

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