All posts by Jeff Kear

Jeff is co-founder and head of marketing and sales for Planning Pod.


The calm before the storm (for wedding planners, that is)

These days, every month seems to be a good month for a wedding. Indeed, many surveys show that, although there are more weddings during the spring and summer months, weddings are spread pretty evenly throughout the year. However, this time of year, everything gets put on hold for the holidays, and weddings are no exception. ...


Getting your wedding planning off to a great start

December 28, 2010 – Some studies on engagement have shown that up to 40% of all engagements happen between the December holidays and Valentine’s Day, and that’s no surprise to us here, as we have many newly engaged couples checking out our site in these months. I just planned a wedding last year myself (I ...


Wedding planners vs. the competition … the DIY bride

I thought I’d offer up an interesting insight that I’ve uncovered in my two decades in marketing (eesh has it been that long), one that again came up in a recent project for a client. I was doing some market research for a client of ours who runs a service-based business (in commercial real estate), ...


Multiple dresses, cookies galore and other wedding planning tidbits

December 17, 2009 – Most brides seem to enjoy the shopping for a wedding dress and having that “eureka” moment when they find the right dress. However, according to a recent article in the New York Times, there’s a trend among some brides who buy multiple wedding dresses in their search for the right dress ...


12 days of event planning xmas – Days 6-1

And on we go… Six bridesmaids a crafting If you want handmade wedding invitations, event favors or centerpieces, a great way to recruit some cheap labor to help you in your efforts is to turn your bridal shower or bridesmaids’ luncheon into a craft hour. This isn’t to say that you should make the entire ...


Event planner marketing via networking

By far the most important tactic in marketing your event planning business is by building your network of referral partners and getting the word out by being seen around town. Although many service-based business owners find getting out and pressing the flesh fairly intimidating, wedding planners by nature are usually very gregarious people who really ...


Wedding trends of 2009 … very interesting findings

We just released an article detailing our research on the top wedding trends of 2009 according to brides across the country … check out our findings here: 2009 top wedding trends article