Author: Jeff Kear

How to Get Sponsors for Events in 14 Simple Steps

If you’ve been in business long enough (and especially in marketing), you have been pitched to sponsor an event. When I ran an ad agency, I was approached frequently, and the first words out of my mouth were, “Show me your audience.” This is because, at the end of the day, an event sponsor is

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33 Best Practices for Boosting Online Event Registration [Infographic]

Most revenue-generating events rely on registration and ticket sales to generate anywhere from 50% to 100% of total event revenues. And online event registration is an already large and still growing source of sales for most events. Case in point … in 2014, Google said 71% of all ticket buying happens online, and online registration

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10 innovative ways to squeeze more from your event budget

Search the Internet for the phrase “event planning challenges” and you will find countless surveys and lists (like here and here) that name reduced event budgets or budget cuts as one of the top challenges facing event professionals every year. In fact, this is such a consistently recurring challenge and issue for meeting and event

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How to Compare and Review Event Registration Software [ Infographic ]

Event Registration Software Infographic

As you may already be aware, no two event registration software platforms are alike, and each person and organization has specific requirements regarding the features and functions you need to properly collect event registrations online. To this end, we have provided below a complete checklist for comparing online event registration software tools. Feel free to

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What attendees really want from your events (but aren’t telling you)

When I first started out in marketing a few decades ago, I assumed that I could find out practically everything from my target audience with a simple, short, online survey. Just draw something up in Survey Monkey, mail it out to my list and – poof – the answers to everything would materialize in front

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“Twas the Day Before the Big Event” – A Holiday Poem for Event Planners [Infographic]

Event Planner Holiday Poem - Twas the Day Before the Big Event

We would like to wish everyone a happy holiday season and thank event professionals especially for bringing such joy and cheer to people throughout the year through your events. With that said, here is our holiday poem for event planners, with all apologizes to Clement Clarke Moore, author of “Twas the Night Before Christmas”.  

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8 Biggest Event Trends for 2017

As the new year approaches, not only is it time to reflect on the past year and all the wonderful new people we met and experiences we had, but it’s also time to look to the new year and take a look at what it has in store for the events industry and how our

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4 Must-Follow Rules for Planning Events in the Trump Era

4 Rules for Planning Events in the Trump Era

To say that emotions have been running high in the U.S. over the last month since the election of Donald Trump is possibly the understatement of the new century. Whatever side you ended up on, whatever your political affiliation, you are probably exhausted and ready for a break from the election’s divisiveness as well as

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9 Unshakable Tips for Choosing Conference and Event Speakers

Event Keynote Speaker Selection Tips

When most people think back on an event and the things that left the strongest impression on them – both positive and negative – the first things that come to mind are… The food The venue/setting The speakers, content and/or entertainment As an event professional, it’s usually pretty straightforward to get an idea of the

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7 Big Drawbacks of Event Planning Spreadsheet Templates

Event Planning Templates - Drawbacks

If you have been using a computer for any length of time, it seems that spreadsheets have been around as long as computers and are as familiar as word processing programs and email. The story of spreadsheets really starts with academics back in the 60s and 70s who needed an easier, faster way to make

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