Author: Jeff Kear

Marriage advice: the good, the bad, and the downright rude

January 6, 2010 – It is an interesting phenomenon that when people learn of you becoming engaged, they instantaneously become compelled to give you a string of marriage advice, most of which is usually irrelevant if not downright rude. Strangers see your engagement ring and just cannot resist the urge to tell you all about

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Wedding show season is upon us … here are some tips for exhibiting

One golden rule of marketing is to put yourself in the path of your customer, and this is literally possible during the wedding show season. Wedding shows are excellent opportunities to accomplish a few key things in promoting your business. 1) You can directly interact with brides-to-be who are looking for help in planning a

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The calm before the storm (for wedding planners, that is)

These days, every month seems to be a good month for a wedding. Indeed, many surveys show that, although there are more weddings during the spring and summer months, weddings are spread pretty evenly throughout the year. However, this time of year, everything gets put on hold for the holidays, and weddings are no exception.

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Wedding planners vs. the competition … the DIY bride

I thought I’d offer up an interesting insight that I’ve uncovered in my two decades in marketing (eesh has it been that long), one that again came up in a recent project for a client. I was doing some market research for a client of ours who runs a service-based business (in commercial real estate),

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Multiple dresses, cookies galore and other wedding planning tidbits

December 17, 2009 – Most brides seem to enjoy the shopping for a wedding dress and having that “eureka” moment when they find the right dress. However, according to a recent article in the New York Times, there’s a trend among some brides who buy multiple wedding dresses in their search for the right dress

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Event planner marketing via networking

By far the most important tactic in marketing your event planning business is by building your network of referral partners and getting the word out by being seen around town. Although many service-based business owners find getting out and pressing the flesh fairly intimidating, wedding planners by nature are usually very gregarious people who really

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