Author: Jeff Kear

Event marketing explained: The complete guide on how to promote events

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites, content marketing, social media and post-event followup. What is event marketing? Event marketing is the activity of promoting an event and involves the coordination of market analysis/research, product development, tactical planning, tactical execution and measurement. Event marketing

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Top Catering Sales Strategies for Growing Your Catering Business

Summary: Learn five catering sales strategies that will help you quickly and reliably grow your catering business and event group sales. It’s no secret that growing your catering business (whether it’s on-premise or off-premise catering) requires bringing in new customers and growing sales within your existing customer base. That part is not rocket science. But

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Best Event Management Software of 2019

Summary: Learn about what event management software tools to look for. Evaluate features and read reviews of the top event planning apps. Before we take an in-depth look at some of the best event management software on the market today, let’s look at the basics of what event management software is, its benefits and how

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The Best Way to Pitch Event Ideas to Executives

NOTE: Even though this article is written for getting executives or top management to sign off on your event idea, I have also used the 11 steps outlined below to successfully pitch event sponsorships or marketing partnerships to executives, so feel free to adapt this list to pitching events in general. Business executives are an

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How To Decide on the Best Event Technology for You

It seems like every day there is a shiny new piece of event technology touted as “the next best thing” for managing event details, increasing productivity, collecting registrations and RSVPs, connecting attendees, and so on. But with more and more event tech solutions available, the anxiety over which option to choose increases. Do you look

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Save Your Hybrid Event from Epic Fail with These 24 Insights

Hybrid events are those that have two distinct audiences – one live in-person audience and another virtual online audience – and they have been on the rise over the last few years. In fact, it is estimated that 26% of all meetings in 2017 will be hybrid events, and with the rapidly growing popularity of

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7 Bold and Brazen Ways to Boost Attendee Engagement

Hundreds of articles have been written on attendee engagement and all the sundry ways to create an immersive attendee experience. And we’ve heard (and written about ourselves) all the same ideas. Make sessions more interactive. Creatively employ online registration and event apps. Add a dose of virtual reality.  Gamify everything. Blah blah blah. So instead

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9 Event Security Tips That Can Save You from Disaster

“Event security … the service everyone wants and no one wants to pay for.” This was one of the replies I recently received when I started a group discussion on LinkedIn about the current state of event security. Often we as event professionals think of the attendee experience first – like food-and-beverage, venue location, speaker

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12 Event Industry Statistics That Will Make You Think Twice [Infographic]

You hear a lot of predictions and anecdotal evidence about the events industry, but we here at Planning Pod also like data … and lots of it. We were recently poking around the Web (our favorite timesink) and came across quite a few event industry statistics that didn’t square with articles and social media posts

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