Planning Pod Blog

 

Fresh insights and best practices for event professionals

Top 7 online venue directories to boost your event business marketing

by | Apr 11, 2024 | Business, Event Marketing, Event Venues, Marketing, Online Resources, Sales, Tools and Software

Online directories often provide a cost-effective – and generally effective – marketing opportunity for venue and event businesses. They have the ability to put your business in front of potential clients actively searching for location-based event services, not to mention boost your business credibility and build trust with your target audience.

Here’s a quick list of online directories worth considering when it comes to listing your venue and event business and services. 

Google My Business: This free listing is crucial for any event business to have. It allows you to appear in Google Maps and more prominently in search results, helping potential customers to easily find you. When people search for event venues, planners, or coordinators in your area, you want your business to show up at the top.

Check out this resource from Hootsuite on how to set up and optimize your Google My Business listing in five minutes.

WeddingWire and The Knot: These are the two leading wedding-related event directories online. If your venue or event business caters to weddings, having a listing on these sites is essential. The Knot and WeddingWire allow couples to search for vendors by location, type of service, and budget. They also offer vendor reviews, which can go a long way in helping you build trust with potential clients.

Eventbrite: This is a popular platform for discovering local events as well as registration and ticketing software tools. You can list your events for free on Eventbrite, and they also offer paid features to help you promote them to a wider audience and collect free or paid registrations.

Facebook Events: Facebook Events is a free and easy way to promote your events to your Facebook followers and friends of followers. You can create individual event listings with all the details, including date, time, location, and description. You can also use Facebook advertising to target your ideal audience for your business.

Here’s a great article from SproutSocial on 12 ways to use Facebook Events for your brand.

Yelp: This one might surprise you! While Yelp is often thought of as a restaurant review site, it also has a category for event planners and venues. You can claim your free business listing on Yelp and add photos, videos, and descriptions of your services.

In addition to these general directories, there are also many niche directories for specific types of venue and event businesses. We think it’s definitely worth considering listing in directories that cater to your specific target audience.

Here are a few examples of venue-specific directories that we think are worth your effort:

Eventective: This online directory attracts event planners actively searching for wedding, party, and meeting venues to work with. Eventective offers planners a wide selection for these event types, and listing your venue business puts you directly in front of potential customers who are ready to book.

Unique Venues: As the name suggests, this platform specializes in connecting unique people with unique event spaces. From stadiums to sports camps, Unique Venues provides thousands of space options to planners in search of memorable options for a variety of events.

A few bonus tips for getting the most out of online directories:

  • Keep your listings up-to-date. Make sure your listings include current, accurate information about your business, such as your contact information, website, and hours of operation.
  • Use high-quality photos and videos. People are more likely to click on listings that have high-quality visuals.
  • Respond to reviews. Take the time to respond to both positive and negative reviews in a timely fashion. This shows that you care about your customers and their feedback.
  • Track your results. Use analytics tools to track how many people are finding your business through online directories. This will help you determine which directories are most effective for your event business.

Planning Pod’s event management platform for businesses and professionals empowers you to streamline your workflows, freeing up valuable time to focus on the big picture. Get started with Planning Pod today and discover how much more you can achieve!

1 Comment

  1. smithwaugh

    Thanks for sharing these online venue directories! They’re a great resource for event businesses looking to expand their reach and attract more clients. I’ll definitely check them out and see how they can benefit our event planning efforts. Keep up the helpful content!

    Reply

Submit a Comment

Your email address will not be published. Required fields are marked *