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Using Post-Event Survey Questions To Optimize Your Next Event

by | Dec 12, 2023 | Attendee Engagement, Best Practices, Event Registration, Industry Intelligence and Research, Templates

No matter what type of event you’re hosting, post-event surveys are your secret weapon for gathering valuable feedback from event attendees. Post-event surveys are questionnaires or feedback forms that event organizers distribute to attendees after an event. Here’s everything you need to know about using post-event surveys to elevate event experiences and improve attendee satisfaction.

Why should you use post-event surveys?

Post-event surveys are crafted to capture attendee experiences, preferences, and opportunities for improvement to enhance your event strategy. What’s more, gathering feedback on a regular basis enables you to make more data-driven decisions for future events.

Whether you’re already sending follow-up surveys after events or gathering feedback through social media, post-event surveys are key to maximizing the overall satisfaction of your events. Here’s what you can get out of them:

  • Understand the attendee experience: Whether you’re already using Planning Pod’s Forms tool or a third-party app like SurveyMonkey, post-event surveys are effective tools for gleaning insights into the attendee experience. This includes what they liked, disliked, and what aspects of the event were memorable or lacking.
  • Identify strengths and weaknesses: Event feedback surveys can help event organizers discover what they’re doing well and where to improve. Hearing your attendees’ thoughts on popular sessions, engaging presenters, logistical issues, or general suggestions is crucial to elevating your attendee experience.
Balancing rocks
  • Improve future events: Post-event feedback surveys allow you to harness data and use it to refine your future events, leading to more success long-term. By understanding attendee preferences and concerns, you’ll be able to tailor future events to better meet respondents’ expectations.
  • Boost attendee satisfaction: Attendee satisfaction is the cornerstone of event success and addressing concerns highlighted in surveys leaves a lasting impression on guests. This does two things: demonstrates that you care about their experience while also laying the groundwork for them to return for future events and recommend your business to others.
  • Sponsorships and partnerships: Positive feedback about sponsor interactions or brand visibility can be valuable for sponsors. It can help organizers demonstrate the impact of their events to sponsors and stakeholders, which can help cultivate long-term relationships.

11 Effective Post-Event Survey Questions to Ask

It’s not enough to send post-event surveys and hope for meaningful feedback. To optimize your next event, you’ll need to ask effective post-event survey questions to maximize your response rate. Here are some of the best follow-up questions with rating scale with multiple options for attendees to choose from to ask attendees in a post-event survey.

  1. How clean and stocked were the restrooms/facilities?

Facilities aren’t an afterthought for attendees, so they shouldn’t be an afterthought in your post-event surveys. This is a deceptively crucial question, because it not only gives you an opportunity to improve restroom conditions for your next event — it shows attendees that you pay attention to detail. What’s more, asking this question can lead to more feedback on the logistical aspects of an event, helping organizers choose venues that meet attendees’ expectations.

  1. How did you enjoy the food?

This question helps identify the favorites on the chosen menu and options you can skip next time around. Whether you’re hosting in-person events like corporate conferences, hybrid events like workshops, or virtual webinars, knowing what aspects attendees enjoyed most can help optimize engagement in future events. Consider using open-ended questions in your survey tools to encourage attendees to respond in their own words.

Attendees eating pizza at event venue
  1. How attentive and courteous was the staff at the event?

This question does a few things: gives you positive feedback to give back to the staff, brings any potential concerns to your attention, and proves your team cares. Barring catastrophe, you likely won’t get large complaints here – this question is worded specifically to point out seemingly small, easy fixes that could leave a big impression, like long wait times to check-in that could be avoided with an event check-in tool or a lack of parking options that inspire you to add on-site valet. 

  1. Were the event’s topics/sessions relevant to your interests?

Especially useful for conferences, this question evaluates the alignment of event content with attendees’ preferences, ensuring future events cater to the interests of your target audience. It’s also an effective way to determine whether the presenters, speakers, and event sponsors were relevant to your target audience.

  1. How easy was it for you to find the location?

This type of question assesses how convenient you made it for guests to attend. If people had a difficult time finding the venue, you might consider hiring a shuttle service next year or switching locations altogether. 

  1. Did you feel that this event was reasonably priced? (if ticketed)

Especially if you’re in corporate events, measuring the perceived value for attendees can help gauge the effectiveness of your activities, networking opportunities, and entertainment, which are key reasons attendees register for corporate events.

  1. Did you find the speakers/presenters engaging and knowledgeable?

Another question that’s handy for corporate or networking events, this type of question can assess the effectiveness of the event’s speakers, helping event planners invite engaging presenters for future events to ensure high-quality content.

Man freezing cold
  1. (if indoors) How comfortable temperature-wise at the venue?

This question brings attention to physical comfort, which often goes unnoticed after events. You’d be surprised by the number of event experiences that are sweltering or freezing cold. Especially if everyone is in one room, body heat adds up quickly. Attendees not only see that you pay attention to their comfort, but you care about every aspect of their experience. This also allows organizers to identify and address these issues promptly, leading to improved comfort for attendees in the future.

  1. After your experience at this event, how likely are you to attend similar events in the future?

This measures attendee satisfaction and the likelihood of them endorsing the event. By creating an open-ended question rather than a multiple-choice question, you can understand their reasoning and gain valuable insights, on top of gauging their interest in future events.

  1. Do you have any additional comments or suggestions for improving our events?

Again, this provides an open-ended space for attendees to share thoughts, ideas, and suggestions that other questions might not cover. This type of feedback often leads to innovative and surprising ideas that can help improve your event planning.

  1. What interested you in this event?

Whether you’re hosting a virtual event or a hybrid event, this question can help you understand the effectiveness of your event marketing channels. This way, when you start planning an event next month or next year, you’ll be able to allocate your resources to the most successful strategies—from social media marketing to traditional ad strategies.

How to Create a Post-Event Survey

Are you ready to take your events to the next level? With Planning Pod’s all-inclusive event management platform, you can create one-time follow up surveys and survey templates using our Forms Builder tool.

Start by opening the Forms Builder tool, which you can use to create forms or surveys and collect unlimited responses. From there, add a form to your event and start listing the questions you want included. Once you click on the add new question item, you’ll be able to choose from different question types, including:

  • NPS questions: NPS questions are scale questions that ask respondents to rate items. The values determine the net promoter score (NPS).
  • Yes/no questions: Yes/no event questions provide a straightforward answer that are easy to track, but they might leave out key details of the attendee experience.
  • Open-ended questions: Open-ended questions can provide valuable qualitative feedback from attendees in their own words.

Next, make the survey match your business by including your branding at the top of the form. You can also designate whether or not you want to capture contact information so respondents can return to complete forms later on. If you love the survey you created, save it under survey templates so you can use it in future events. 

Planning Pod Forms Builder Tool

Once complete, you can create a link to the survey form and send it to event attendees through your preferred communication platform. As attendees respond, their answers automatically funnel into your Planning Pod account where you can begin to track responses. 

Once you’ve started collecting survey responses, you can analyze trends, identify strengths, and pinpoint areas for improvement. Did attendees rave about the catering? Did they have concerns about parking? Use these takeaways to make upcoming events even better.

How to make the most of event surveys

Once you’ve mastered the art of post-event surveys, it’s time to use pre-event surveys to optimize event planning. Think of pre-event surveys as a tool to understand your attendees before the event takes place. They’re a great way to tailor your event to attendee preferences and expectations—from catering preferences to venue choices. Here’s how:

  • Create a customized experience: Pre-event surveys can help reveal the diverse interests and backgrounds of your attendees. In turn, you’ll be able to curate workshops, panels, and activities that cater to their preferences, ensuring everyone finds something they love. 
  • Set the stage for success: Ever wondered if your choice of venue resonates with your audience? Pre-event surveys can highlight attendees’ preferred locations and atmospheres, ensuring you pick the best spot for your next event.
  • Boost attendee engagement: Understanding how attendees prefer to engage—whether through social media, event apps, or traditional networking—can help shape your communication strategy. Remember: Engaged attendees are happy attendees, and happy attendees make your event a success.
  • Streamline registration:  Pre-event surveys also help streamline the registration process, as you can use them to easily collect information about attendees’ dietary restrictions, accessibility needs, and preferred communication channels.
  • Build anticipation: Surveys aren’t just about gathering information, they build excitement! Tease event attendees with sneak peeks, polls, or questions related to event topics. This creates buzz while keeping attendees engaged and looking forward to the event.

Transform your events with Planning Pod

Event surveys are invaluable tools for event organizers. Not only do they provide qualitative data that can shape future events, but they also ensure each event is tailored to meet attendee expectations. By consistently sending well-designed surveys and effectively utilizing attendee feedback, it’s possible to create impactful and memorable experiences for attendees.Ready to optimize your event planning process? Save time and effort with Planning Pod’s comprehensive event survey tools and all-inclusive platform. Get started today and start maximizing your guests’ satisfaction.

1 Comment

  1. Zaun Kaufen

    What an insightful post on the importance of post-event survey questions! The emphasis on gathering feedback to optimize future events is key, and your tips are incredibly valuable.

    I appreciate the suggestion to keep surveys concise and focused, ensuring higher response rates. The idea of incorporating both quantitative and qualitative questions offers a comprehensive understanding of attendees’ experiences.

    Reply

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