5 musts for prepping your wedding and event planning business for 2013
As we count down the last days of 2012, it's a good time to reflect on the past year's successes and challenges and determine what valuable lessons we can take from 2012. However, reflection without a plan of action is wasted thinking, so here are five things you should be doing in December to give your event / wedding planning business the best chance for success in 2013. 1. Finalize your sales and marketing approach for engagement season The period between Christmas Eve and Valentine's Day sees by far the largest number of engagements of any period during the calendar year, so now is the time that brides and grooms are starting to shop for someone to help them realize their wedding dreams. This means that you should have a plan of attack set up before people start banging on your door for meetings and quotes. A few things you should have in place include:
- Lead generation tactics - Prime your referral network, reach out to previous clients and make sure your emails and Web site reply forms are working properly.
- Marketing materials - Print out extra business cards, update your Web site, put up some new blog posts and investigate any advertising opportunities (online or print).
- Sales materials - Create a few new case studies, dust off your samples, rehearse your pitch and update your proposal templates.