If you’re anything like me, you wince whenever you get wind of a slimy sales pitch or hear a fawning old saw in which a sales person or account rep is trying to keep your business. So, over the years, we have developed some decidedly non-slimy, sincere ways to build customer relationships and reach out to existing customers. Customer relationship management software (CRM) and tools can only get you so far … these are hands-on, easy-to-implement practices that you can put in place today to stay in touch with clients and do right by them.
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