Planning Pod Blog


Fresh insights and best practices for event professionals

Key terms for communicating with your clients

by | Aug 4, 2010 | Sales

Positive words:

Stress-free – Since your job is to plan and alleviate stress, it’s key to describe yourself as a stress-reliever and positive-attitude instiller. However, when you’re meeting with a client, it’s important to keep the discourse conversational. You don’t want the dialogue to degenerate into a sales-pitch. Therefore, when you’re talking, find ways to subtly bring that into the conversation. Use synonyms for stress-relief and examples from previous weddings you’ve planned.

Process – Describing wedding planning as a process will make planning seem more linear for your client and help them to be okay with moving along in steps. You can avoid potential breakdowns by explaining to your client that different tasks happen at different points in the planning process, but not to worry because everything will be completed when it’s supposed to be. When a client has a breakdown about something not being finished yet, refer back to the process and assure her that you’ve got it all under-control.

System – Make it clear that you have a system for wedding planning in addition to a process. A client will feel much better knowing that you have an organizational system than wondering if you keep track of everything on post-its. Let clients know that there’s a method to your madness.

Team – You and your client are a team. You and your vendors are a team. You and your employees are a team. And together, you create the ultimate dream team. Refer to yourselves this way. Calling yourselves a ‘team’ implies that you trust and vouch for these people and companies. Clients will feel comfortable working with a group of people who get along and work well with each other.

Caution words:

Budget – Budget is a caution word because it can make clients uneasy. Brides-to-be today only see two types of weddings: the extravagant and the thrifty. Magazines and the media pay no attention to any mid-range vendors, which leads clients to believe that there are no reasonable, mid-priced vendors out there. Make sure to let clients know that you have many vendors in all price ranges, not just high and low.

Support – Support is a caution word because offering it can easily escalate into frenzied phone calls from clients at two o’clock in the morning. Creating boundaries for your support is essential. Some companies offer levels of support with their planning packages. You can break up support packages by time, types of support you offer (etiquette, full support, etc.), hours you’re available for contact, etc.


Want another key word. How about PREPARED.

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