We’ve stated before that it’s important to have a professional website and/or blog, but with all of the event-planning-related sites out there, how can you make yours stand out? In a nutshell, the key to a successful website is content.

Give clients what they want
Having the right content is the key to getting brides attention. 47.2% of brides say their #1 are of interest when visiting a wedding-related web site is planning tools. Luckily, as a consultant, you can offer your services as a bride’s ultimate planning resource.

40% of brides are also looking for wedding event advice and how-to’s on sites they visit. This may be your biggest asset. With your plethora of experience, brides will appreciate and trust the advice you give.

In addition to written content, visual content is important as well. 35.8% of brides pointed to wedding attire and rings as a top area of interest on wedding related sites. Again, as a planner you have plenty of inspiring pictures to share. If you can, use pictures from weddings you’ve coordinated, and include pictures from an array of wedding styles so brides can see your artistic flexibility.

Keep them coming back regularly
Now that you have readers hooked on the content in your posts, it’s important to keep them coming back. The frequency with which you post will affect how much traffic your site gets. If readers consistently have something new and interesting to read, they’ll come back more often. However, if you only post once a month you run the risk of readers forgetting to check in for new content. There are a lot of sites that post daily, but depending on the length and depth of your post, you may choose to post only once per week. Make posting a part of your routine, and viewing will become a part of your readers’.