Different generations require unique event planning services

Brides 31-35 are more likely to hire a wedding planner than other age groups, says a study by My Wedding Workbook. 36.4% of brides 31-35 said they’ve either hired a planner or would consider it. That’s much more than the 27.9% of 26-30 year olds and 23.9% of 18-25 year olds who say the same. The study also shows that in addition to day of coordination, brides under thirty are likely to require planning for pre-wedding events, and brides over thirty look for the most additional help with post-wedding events.

Across all age groups, most brides said they would consider hiring a professional wedding planner for their ceremony (91.3%) and reception (95%). But brides 31-35 are most likely to consider hiring a planer to help with the rehearsal evening. 63.6% indicated they’d consider a planner for the rehearsal, and 36.4% for the rehearsal dinner. The number drops among brides 26-30: 48.3% for the rehearsal and 31.0% for the rehearsal dinner. Brides 18-25 showed slightly more interest in having rehearsal coordination (57.9%), but far fewer (26.3%) for the rehearsal dinner.

In contrast, brides 18-25 said they would consider a planner to help with other pre-wedding events such as the engagement party (5.3%), bridal showers (7.9%), bridesmaids’ luncheon (2.6%), bachelor/bachelorette parties (2.6%) and wedding dress/attire selection (10.5%).

Brides 26-30 were most likely to consider hiring a planner for pre-wedding events: engagement party (10.3%), Bridal showers (6.9%), Bridesmaids’ luncheon (6.9%), bachelor/bachelorette parties (10.3%) and wedding dress/attire selection (13.8%).

Surprisingly, no brides (0%) ages 31-35 said they’d consider a planner for their engagement party, bridal showers, bridesmaids’ luncheon, or bachelor/bachelorette parties, and only 9.1% of brides 31-35 said they would consider a planner for their wedding dress/attire selection.

Whereas brides under thirty want more pre-wedding help, brides 31-35 are looking for planning services for post-wedding activities. Almost one-third (27.3%) of brides 31-35 said they would consider hiring a planner for day-after activities such as the post-wedding brunch. Only 20.7% of brides ages 26-30 said they would do the same. Even fewer (18.4%) of brides 18-25 said they’d look for help with day-after activities.

Brides 31-35 were most likely to look for planning help with their honeymoon. 18.2% of them said they already have or would consider a planner. But only 6.9% of brides 26-30 and 13.2% of brides 18-25 have or would consider a planner for their honeymoon.