Planning Pod Blog


Fresh insights and best practices for event professionals

Wedding trend reality check

by | Mar 3, 2010 | Industry Intelligence and Research

Browsing through tons of wedding sites can give you some indication of the trends going on this year, but it’s hard to know for sure when there are so many out there! We’ve got some hard facts on which trends brides actually like this year.

Homemade products like invitations and favors are the most popular, with 73.6% of brides saying they plan to incorporate homemade products into their wedding. Combine the sheer volume of DIY websites and information available to today’s brides with the downturn of the economy, and it’s no surprise that brides are getting crafty and implementing homemade products into their weddings.

Tech-savvy brides are also on the rise, and it doesn’t look like they’ll be going away anytime soon. 68.7% of brides say they’ll have a wedding website. These sites are a great way to share photos and wedding-related info with guests and family. This trend is here to stay!

Brides love their stationary, and 62.6% say they’re sending out save-the-date cards. The heightened excitement over save-the-dates may be due to the resurgence of craft-inspired weddings. Save-the-dates are becoming more personalized and expressive, creating a new enthusiasm for this trend.

59.2% of brides indicated that they plan to take engagement photos. Not surprising since 46.7% of brides also said they’d devote the most time and effort to photography on their big day. Having memories is important, and lots of brides are multitasking by combining their engagement photos and their save-the-dates to make personalized save-the-dates.

There’s a lot of hype about the mismatched bridesmaids dresses trend, but our study revealed that actually only 34.7% of brides are jumping on board with it. The mismatched trend may continue to grow in the future, but for now matching dresses win out by about two-thirds.

Eco-friendly weddings are slowly catching on as well. 26.7% of brides said they plan to use eco-friendly products like décor and food in their wedding. The green movement is influencing every aspect of culture, and with the average wedding creating around 400-600 lbs of trash, the wedding industry is in need of a serious green makeover.

According to a lot of websites, having a photo booth at your reception is a hot new trend, and 21.8% of brides said they plan to have a photo booth. It’s fun for guests, and you’ll probably get some great, memorable shots!

Surprisingly – and contrary to what we’ve seen on many wedding websites – only 14.1% of brides said they plan to have a candy buffet at their reception. Usually put out after a reception dinner or in place of wedding favors, it seem that this trend isn’t catching on as quickly as we may have thought!

Casual weddings are also supposedly on the rise, but only 18.5% of brides said their wedding would be casual. Semi-formal weddings with cocktail dresses and suits were the most popular at 66.9%. Finally, 14.6% of brides said their wedding would require formal attire.