Save Your Hybrid Event from Epic Fail with These 24 Insights

Hybrid events are those that have two distinct audiences – one live in-person audience and another virtual online audience – and they have been on the rise over the last few years. In fact, it is estimated that 26% of all meetings in 2017 will be hybrid events, and with the rapidly growing popularity of ...

How to Get Sponsors for Events in 14 Simple Steps

If you’ve been in business long enough (and especially in marketing), you have been pitched to sponsor an event. When I ran an ad agency, I was approached frequently, and the first words out of my mouth were, “Show me your audience.” This is because, at the end of the day, an event sponsor is ...

33 Best Practices for Boosting Online Event Registration [Infographic]

Most revenue-generating events rely on registration and ticket sales to generate anywhere from 50% to 100% of total event revenues. And online event registration is an already large and still growing source of sales for most events. Case in point … in 2014, Google said 71% of all ticket buying happens online, and online registration ...

10 innovative ways to squeeze more from your event budget

Search the Internet for the phrase “event planning challenges” and you will find countless surveys and lists (like here and here) that name reduced event budgets or budget cuts as one of the top challenges facing event professionals every year. In fact, this is such a consistently recurring challenge and issue for meeting and event ...

Event Registration Software Infographic

How to Compare and Review Event Registration Software [ Infographic ]

As you may already be aware, no two event registration software platforms are alike, and each person and organization has specific requirements regarding the features and functions you need to properly collect event registrations online. To this end, we have provided below a complete checklist for comparing online event registration software tools. Feel free to ...

What attendees really want from your events (but aren’t telling you)

When I first started out in marketing two decades ago, I assumed that I could find out practically everything from my target audience with a survey. Just draw something up in Survey Monkey, mail it out to my list and – poof – the answers to everything would materialize in front of me. Ah if ...

Event Planner Holiday Poem - Twas the Day Before the Big Event

“Twas the Day Before the Big Event” – A Holiday Poem for Event Planners [Infographic]

We would like to wish everyone a happy holiday season and thank event professionals especially for bringing such joy and cheer to people throughout the year through your events. With that said, here is our holiday poem for event planners, with all apologizes to Clement Clarke Moore, author of “Twas the Night Before Christmas”.   ...